Residential Generator Sales Representative

Residential Generator Sales Representative Job Description Key Responsibilities

Lead Generation & Sales:
Proactively identify and generate new sales opportunities through cold calling, networking, and referrals, as well as respond to inbound inquiries.

Annual Sales Budget:
Develop and meet annual budget for area of responsibility.

4-Year Budget Outlook:
Provide management 4-year outlook for budget growth in area of responsibility including opportunities, threats and overview of the competitive landscape.

Customer Consultation & Assessment:
Conduct on-site or virtual consultations to assess customer power needs, educate them on the benefits of standby power, and recommend appropriate Kohler Residential generator systems.

Engage electrical contractors through on-site meetings or virtual consultations to educate customers about the convenience of standby power. Leverage partnered brands' benefits to build customer trust and accelerate the closing process.

Proposal & Quote Preparation:
Prepare and present detailed quotes, proposals, and credit lines, ensuring accurate project estimates and adherence to local and national installation codes.

Relationship Management:
Build and maintain strong, long-term relationships with customers, contractors, and internal teams (installation, service, technical experts) to ensure a smooth project hando and high customer satisfaction.

Product Expertise & Training:
Maintain in-depth knowledge of Generator products, including features, warranties, promotions, and service plans, and participate in ongoing product and sales training.

Documentation & Reporting:
Maintain detailed and organized records of all client communication and sales activities using a CRM system (e.g., Salesforce) and track progress toward sales goals.

Marketing Support:
Represent the company at trade shows, community events, and expos to enhance brand awareness and generate leads.

Experience:

Proven experience in sales, preferably in generator sales, electrical contracting, HVAC, or related home/commercial equipment sales.

Technical Aptitude: A basic understanding of electrical systems, power requirements, and the ability to read technical documents and blueprints.

Communication

Skills:

Excellent verbal and written communication skills, with the ability to explain complex technical topics to non-technical customers.

Self-Motivation: A results-oriented, self-starter mindset with strong time management and problem-solving skills, capable of managing an independent sales pipeline and schedule.

Computer Literacy:
Proficiency in MS O ice Suite and experience using CRM software and other relevant sales tools.

Education:

A high school diploma or GED is typically required; a bachelor’s degree in business or a related field is a plus.

Other Requirements: A valid driver's license for conducting on-site visits is often necessary.