Retail Channel Strategy & Portfolio Manager-Home Improvement

Department / Reporting

Reports To:

VP of Sales Operations

The Retail Channel Strategy & Portfolio Manager owns the commercial performance of the company’s product portfolio across major home improvement retailers. This role is responsible for analyzing retail assortments, diagnosing SKU-level performance, and developing data-driven recommendations that support product line reviews, SKU rationalization, and portfolio expansion. Serving as a strategic partner to Sales, this role translates POS, inventory, and shopper insights into merchant-ready recommendations that improve assortment productivity, space efficiency, and profitability.

This is a sales-adjacent, analytics-driven channel role—not a retail media or campaign execution position.

• Analyze retail assortments, SKU productivity, sales mix, margin contribution, and inventory performance
• Lead product line reviews and assortment reset recommendations
• Develop SKU rationalization proposals (additions, deletions, substitutions)
• Build portfolio storytelling for merchant presentations
• Partner with Sales on assortment negotiations and growth strategies

• Translate portfolio strategy into merchandising programs and displays
• Support planogram placement and reset execution
• Evaluate merchandising effectiveness using sales and productivity metrics

• Optimize digital shelf assortment and content quality
• Ensure digital execution supports line review and assortment objectives
• Analyze conversion and content health metrics

• Build dashboards analyzing POS, inventory, and assortment productivity
• Translate data into actionable recommendations for leadership

• 6+ years in channel strategy, sales operations, category management, or trade marketing
• Direct experience with retail assortments and line reviews
• Strong analytical skills (POS, inventory, GMROI)
• Experience with Home Depot, Lowe’s, or Menards preferred