Director, Client Marketing

Overview

About Phase 3 Marketing & Communications:
Phase 3 Marketing and Communications is an integrated marketing services company providing solutions from ideation to execution. Our mission is to simplify life for marketers by delivering the most-needed marketing services in-house, under one roof.

A certified Minority Business Enterprise (MBE), Phase 3 has offices in Atlanta, Dallas, Nashville, and the New York City metropolitan area. Since its founding in 2001, Phase 3 has been recognized as a top company by Inc. 5000, Printing Impressions, Atlanta Business Chronicle, and Nashville Business Journal.

We are seeking an individual with the ideal blend of marketing strategy, project management and client service to join our Client Marketing team. The successful candidate will bring proven experience building and executing integrated marketing plans for B2B brands.

The Director, Client Marketing is responsible for leadership and overall management of the Client relationship on a collection of agency accounts. The Director, Client Marketing, along with the Account Manager, is held accountable for client satisfaction, high-quality work that delivers results, and account profitability. As the senior point of contact for the agency, s/he coordinates agency resources, builds strategic operational plans and balances the needs and expectations of the client with the needs of the company.

The Director, Client Marketing will maintain a thorough knowledge of the dynamics and workings of the clients’ businesses, personnel and the competitive landscape; and inspire client trust by providing sound marketing counsel, excellent client service and focus on the client’s success. S/he leads the development of strategic marketing plans for their clients, seeking alternative viewpoints and approaches in developing effective marketing strategies.

S/he guides the team(s) to successfully implement projects within the agency on behalf of the client including creative, media, public relations, digital, agency operations and sales.

S/he establishes leadership within the agency and promotes a positive work environment by demonstrating personal accountability for attitude, confidentiality and professional maturity to become a driving force behind positive outcomes. This role will report to the EVP, Marketing & Agency Services.

• Acts as the driving force to achieve positive outcomes and client satisfaction.
• Builds and nurtures long-lasting client relationships so that clients repeatedly return with additional projects and invest in our services.

Client-facing duties

• Communicates with clients to understand their business and marketing objectives, success metrics/KPIs, industry, company and products.
• Plans and leads immersion sessions, marketing workshops and kickoff meetings.
• Demonstrates confidence and leadership as the day-to-day voice of the agency to the client.
• Sets and manages client expectations around project scope, timelines, deliverables and outcomes.
• Focuses and reports on campaign/project performance to ensure success metrics/KPIs are achieved.
• Creates and recognizes opportunities to grow Client’s business, not just within the agency but within the company as a whole, and acts upon them with the help of senior management and appropriate company resources.

• Leads the implementation of strategic marketing initiatives for their clients, guiding agency team(s) on behalf of the client including strategy, creative, media, public relations, web, and agency operations.
• Leads kick-off meetings with internal + client teams
• Writes clear, concise and strategic creative, media and/or project briefs, as well as marketing plans, collaborating with the SVP, Strategy.
• Advocates for the client’s point of view to internal teams and keeps the agency team informed, focused and enthused about the client’s business.
• Works closely with the Agency Operations and Client Marketing teammates to assess project priorities.
• Manages workflow from a to z using phase 3’s Project Management software/platforms.
• Creates accurate timelines and project estimates, and writes informed SOWs for…