Lead Manager, Campaign Management - Product Marketing

Overview

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

The Marketing & Growth Organization (MGO) is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise
, simplicity and inspiration in everything we do.

MGO is committed to building out next-generation marketing capabilities that will broaden our skills, deepen our expertise, and better align all AT&T’s marketing and communication resources.

To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertise engrained in our operations equipped with leading edge capabilities, tools, and methodologies.

In this highly visible role, you will support our Marketing organization and campaign management process and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine.

Responsible for cross-functional management of critical go-to-market campaigns and all that entails, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners.

The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization. They should be grounded in strategic campaign management, continuous improvement, and process optimization with expert project management skills.

You will be responsible for:

• Campaign management
  • Utilize working knowledge of Adobe Workfront or similar workflow management tool.
  • Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.
  • Accountable for record keeping, alerts & variances, and timelines of the campaign to ensure our marketing records remain up to date with the latest strategies and documentation.
• Strategic coordination to ensure optimized execution
  • Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market.
  • Cross-analyze multiple layers of planning from strategic annual planning to channel and messaging-specific plans.
• Enablement of AT&T way of Marketing
  • Enable AT&T’s way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision.
  • Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, documenting all key information so improved process can be replicated.
  • Contributor for campaign management team capacity planning and codifying campaign management processes.
• Oversight and discipline for governance
  • Drive rigor around AT&T’s way of Working for planned and in-year programs and consistently seek ways to create efficiencies.
  • Devote keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
  • Conduct retrospectives and other working sessions with all levels of leadership.

Core Competencies:

• Background in holistic marketing across multiple brands at large companies;
  Direct Marketing and B2B experience a plus, but not a requirement.
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.
• Com…