Senior Marketing Automation Manager

Overview

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” Geotab advances security, connects commercial vehicles to the internet, and provides web-based analytics to help customers manage fleets. The company’s open platform and Geotab Marketplace ® offer hundreds of third-party solution options to automate operations by integrating vehicle data with other data assets. Geotab processes billions of data points daily and uses data analytics and machine learning to improve productivity, optimize fleets, enhance driver safety, and ensure regulatory compliance.

Our team is growing, and we’re looking for people who follow their passion, think differently, and want to make an impact.

We offer a fast-paced, dynamic environment with opportunities to innovate, great benefits, and a fun, inclusive work culture. To learn more about life at Geotab, explore our career content and social channels.

Geotab is seeking a Senior Marketing Automation Manager — a technical marketing leader who owns the engine that drives prospect and lead engagement, ultimately translating into pipeline growth. This role leads the building of and ongoing management of a scalable marketing automation strategy that maximizes the effectiveness of our marketing automation platform and its integrations with our CRM; supports Marketing’s objective of driving MRR pipeline by devising effective nurture strategies to increase the conversion velocity of prospects to qualified leads for Sales;

and plays a key role in reviewing and improving lead data hygiene to drive better quality leads.

The Senior Marketing Automation Manager is an integral player, working closely with all Marketing teams to deliver full-lifecycle engagement across the prospect, customer, and partner journey. They will also contribute to the delivery of all partner communications, including product announcements, updates, and events, on a global basis.

• Be the SME for the marketing automation process: own the marketing automation platform to ensure full capabilities are leveraged and continually improved to maximize Geotab’s engagement with its prospects.
• Partner with the broader marketing team to build strategic segments and horizontal engagement tactics to drive lead conversion velocity.
• Deliver automated journeys that engage 100% of eligible prospects in proactive, relevant nurture tracks that recognize purchasing behaviors and pain points to drive faster lead qualification.
• Incorporate and leverage AI agents to identify target prospects, create dynamic content, respond to triggers based on interactions, and drive conversion through automated journeys (emails, SMS, online interactions) with continual testing to optimize engagement tactics.
• Continuously improve Marketing Automation implementation by integrating insights from internal and external data sources.
• Regularly review subscriber lists, segmentation, suppression, email calendars, and frequency across all audiences, ensuring preferences for customization and optimization.
• Maintain Marketing Automation integration with Salesforce CRM and assist in integrating additional platforms into the marketing automation stack.
• Monitor and deliver campaign metrics to inform stakeholders and enable continual improvements.

• 3-5 years of experience in marketing automation roles, with hands-on experience building/deploying campaign automations.
• 5-7 years of experience in marketing, with familiarity of B2B marketing to enterprise businesses.
• Post-Secondary Diploma/Degree in Business, Marketing or a related field (or equivalent work experience).
• Demonstrated familiarity with B2B marketing to enterprise businesses.
• Proven success in owning and delivering the Marketing Automation strategy.
• Extensive hands-on experience with MAPs (Salesforce Marketing Cloud, Marketo, Hub Spot, Eloqua).
• Ability to interpret data and implement new strategies with ownership of results.
• Strong knowledge of database management concepts, lead generation, campaign delivery, conversion rate optimization, and marketing automation best practices.
• Knowl…