Advisor, Brand Marketing

Overview

Job Description - Advisor, Brand Marketing (MER
0003Y8O)

Advisor, Brand Marketing Group :
Mercedes-Benz Group AG

Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find a tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Develop and execute comprehensive B2C marketing communication strategies that strengthen the Mercedes-Benz Financial Services (MBFS) brand, support customer lifecycle initiatives, and drive measurable gains in customer loyalty, retention, and engagement. Lead the planning and launch of customer communications in support of quarterly sales programs, core business objectives, and strict regulatory requirements, ensuring alignment with MBFS priorities and the overall Mercedes-Benz brand promise.

Oversee and foster collaboration between MBFS Marketing and Sales to ensure seamless alignment on campaigns and quarterly sales initiatives, while also coordinating with MBUSA Brand Marketing and MBFS stakeholders to support new product introductions, process launches, and innovative customer experience initiatives. Ensure MBFS messaging is consistently premium and strategically positioned across all external channels, including Tier 1 and Tier 3 CRM campaigns, while actively exploring opportunities for expanded Tier 2 support.

Provide governance and compliance oversight, ensuring the fulfilment of privacy policy obligations and mandatory training requirements for key financial services regulations such as ECOA, UDAAP, TILA, and CLA. Partner closely with Legal, Compliance, IT, and cross-functional teams to validate communications, mitigate risks, and safeguard brand and regulatory integrity. Through a blend of strategic foresight, cross-functional leadership, and rigorous compliance management, this role ensures that MBFS marketing communications not only amplify brand equity but also directly support sales growth, elevate the customer journey, and deliver sustained business impact.

• Ensure that the MBFS brand is consistently communicated and positioned with precision and impact across all external communication channels, safeguarding the integrity of the brand while reinforcing its role within the broader Mercedes-Benz ecosystem. Actively align marketing initiatives with MBFS Sales priorities, ensuring that campaigns and communications not only reflect brand values but also directly support sales objectives, quarterly programs, and revenue growth targets.
  
  Identify and implement innovative, customer-centric marketing solutions that drive differentiation in the marketplace, advance the business unit’s annual goals, and elevate the overall brand and ownership experience. This includes developing strategies that anticipate evolving customer needs, support the dealer network, and highlight the unique financial products and services offered by MBFS. Guarantee message consistency and premium execution by overseeing both imagery and copy to ensure they convey a brand-appropriate voice, resonate with the end consumer, and reinforce the promise of a seamless Mercedes-Benz experience.
  
  By marrying brand stewardship with sales alignment, this role ensures that MBFS communications are not only visually and strategically cohesive but also deliver measurable business impact across the customer journey. (40%)
• Compliance, Legal Collaboration, and Governance – Ensure strict compliance across all customer-facing channels—including digital properties, TV, radio, and IVR—specifically for monthly special offers, marketing disclaimer language, and promotional campaigns. Act as the primary point of contact with the Legal and Compliance teams, partnering closely to validate messaging, mitigate risks, and uphold the highest standards of accuracy and transparency in all customer communications.
  
  Oversee the continuous review, refinement, and improvement of disclaimers across every platform, ensuring consistency of…