Marketing Manager, Strategy & Operations

Company Overview

Headquartered in Atlanta, GA, Eye South Partners is an eye care physician services organization committed to partnering with leading physicians to build a premier network of eye care services in throughout the Southeast. Eye South’s partner practices’ clinical mission is to provide high quality medical and surgical specialty eye care. Eye South supports its affiliated practices and physician partners with capital, administrative resources, operating expertise, and strategic guidance with an absolute focus on clinical quality and a patient-first culture.

Eye South’s affiliate network consists of over 40 practices with 300+ doctors providing medical and surgical eye care services at over 175 clinic locations and 20+ ambulatory surgery centers throughout Georgia, Texas, Louisiana, Florida, Tennessee, Ohio, Kentucky, Alabama, Illinois, Pennsylvania, New York, North Carolina, and South Carolina.

Responsible for developing and executing comprehensive marketing strategies tailored to the unique needs of affiliate practices within Eye South. This role involves close collaboration with the broader marketing team and affiliate leadership to ensure the effective implementation of marketing plans that drive growth and align with organizational objectives. Reporting directly to the VP of Marketing, the Marketing Manager, Strategy & Operations plays a pivotal role in enhancing brand visibility, patient engagement, and revenue generation across the assigned region.

• Affiliate Analysis
  :
  Regularly monitor patient and service line volume, Google My Business (GMB) ratings and reviews, marketing attribution, provider capacity and operational support across all Eye South affiliates, identifying those in need of targeted marketing support. Analyze local demographic data, such as median household income, population density, ethnic distribution, age demographics, patient heat maps and drive times, to inform strategic decisions.
• Affiliate Support
  :
  The Marketing Manager, Strategy & Operations will focus on providing support to the top 30-50% of underperforming affiliates, rather than being assigned to a specific region or affiliate.
• Patient Experience Optimization
  :
  Evaluate timely follow-up and execution of lead generation and patient service recovery.
• Marketing Training & Compliance
  :
  Develop and implement marketing strategies, including the creation of training materials and staff training programs, to ensure the effective use of marketing tools and technologies.
• Campaign Strategy & Execution
  :
  In partnership with the PA, strategize, develop, and launch specific marketing campaigns that address the unique needs of each affiliate, utilizing a multi-channel approach relevant to the affiliates trade area i.e.:
  • Digital Marketing
    :
    Online presence, including SEO, Google Ads (PPC & Remarketing campaigns), and social media strategies.
  • Media Relations
    :
    Press releases, billboards, and TV/radio ads.
  • Website Management
    :
    Content and landing page development, as well as new website builds for newly affiliated practices.
  • Print Advertising
    :
    Magazine, newspaper, local print, and direct mail.
  • Events & Sponsor ships
    :
    Local community sponsor ships and events for affiliate outreach and brand promotion.
  • Collateral & Promo Items
    :
    Print collateral, temporary signage, promotional items, and gifts.
• Cross-Team Coordination
  :
  Collaborate with corporate teams, center-level teams, and third-party vendors to ensure seamless execution of marketing initiatives. Facilitate clear communication across all departments and external partners.
• Collaboration with Affiliates
  :
  Work closely with affiliate practices to identify their marketing needs, ensuring that solutions are customized to their unique market circumstances. Travel to affiliates as needed throughout the year to strengthen relationships and assess the effectiveness of ongoing campaigns.
• Onboarding & Product Marketing
  :
  Oversee the marketing efforts related to onboarding new doctors and the introduction of new services or products, ensuring each is adequately supported to meet growth targets.
• Monthly & Quarterly Touchpoints
  :
  Conduct regular check-ins with affiliate…