Associate Director, Paid Search

1 week ago Be among the first 25 applicants

Tombras, an independent, 475+ person, national full-service advertising agency is searching for an Associate Director, Paid Search.

Where you’ll be working: Knoxville or Atlanta. Relocation assistance may be provided.

What you will be doing:

• Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from the Director of Paid Search
• Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
• Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
• Research keywords, analyze their relevance and perform competitive analysis
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
• A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
• Administer bid management tools to accurately pace daily paid search budgets
• Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
• Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
• Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely manner
• Work closely with other internal departments to develop fully integrated search campaigns
• Champion department processes, stay current on search marketing industry trends and best practices

• 4-6+ years of Paid Search experience within an advertising agency
• Google Ads certifications
• Critical Thinking & Problem-Solving:
  Ability to approach complex challenges creatively, analyze data insights, and make strategic decisions that go beyond standard campaign optimizations
• Proactive & Self-Driven Work Ethic:
  Demonstrates initiative, ownership, and the motivation to seek out new ways to improve workflows and client outcomes
• Early AI Adoption & Experimentation:
  Comfortable exploring AI, LLMs, and automation tools to enhance productivity, optimize marketing strategies, and push the boundaries of innovation
• Continuous Learning Mindset:
  Eagerness to learn new technologies, adapt to emerging industry trends, and consistently iterate on best practices
• Collaboration & Communication:
  Capable of working across different teams (social, programmatic, investment) to develop holistic, cross-channel media solutions that drive real business results
• Intimate knowledge of paid search campaign types, strategies and tactical executions of Search, Performance Max, Discovery, You Tube, Display, Local, Shopping, and App across Google, Bing and Apple.
• Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking
• Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite
• Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
• Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field

We’re a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:
Best PPC Campaign
Most Innovative Search Campaign
Best Use of Search – Retail/Ecommerce

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune.…