Affiliate Media Buyer - GDN & YouTube

Description

We’re seeking a dynamic and hands‑on Performance Media Analyst – Google Ads to join our performance marketing team. You’ll be the driving force behind our paid display and video advertising efforts across the Google Display Network (GDN) and You Tube, with some support for paid search. This is a high-impact, hands‑on role where you’ll own and optimize the Google advertising funnel to meet aggressive CPA, LTV, ROAS, and conversion volume targets.

A deep understanding of how to ideate, test, and iterate banner ads is essential for success in this role. You’ll be expected to know what creative formats drive performance, why they work, and how to generate fresh, effective concepts across banners and short‑form video.

Adtechnacity is a tech‑driven performance marketing company recognized by Deloitte’s Fast 500 and Inc. 5000 for helping brands scale efficiently and sustainably. We work at the intersection of technology, data, media, and creative to build scalable programs that fuel long‑term business growth for our partners.

• Develop and own the GDN and You Tube Ads strategy, including campaign structure, placement and audience segmentation, creative testing frameworks, and data strategy to achieve performance targets such as CPA, LTV, ROAS, and conversion volume.
• Maintain full ownership of the P&L for your channels
  , making strategic decisions to maximize return on ad spend (ROAS) and margin contribution.
• Design and implement testing roadmaps to identify winning banner creatives, headlines, short‑form video variations, and landing page funnels that drive growth and scale.
• Collaborate closely with creative, product, engineering, and analytics teams to conceptualize, brief, and iterate high‑performing banner assets
  , static templates, motion elements, and You Tube ads tailored to platform behavior and audience intent.
• Drive creative ideation based on platform insights—proposing new banner formats, storytelling angles, or visual hooks that improve CTR and downstream conversion.
• Continuously analyze campaign data to optimize spend distribution, improve placement quality and audience segments, and scale campaigns to the highest‑performing GDN inventory while controlling for CPA and ROAS.
• Own the data strategy for Google Ads
  , working with the analytics team to ensure the effective transfer and utilization of key metrics (e.g., purchase events, LTV signals, funnel stage metrics) to inform targeting, bidding, and optimization strategies.
• Act as the subject matter expert for Google Ads
  , educating and influencing stakeholders on best practices, trends, and opportunities to keep us ahead of the competition.
• Build robust testing frameworks
  , document learnings, and proactively share insights across the marketing team to accelerate growth.
• Tie Google Ads performance directly to broader company objectives
  , demonstrating how your work contributes to overall top‑line growth and customer acquisition strategy.

• 3–5 years of hands‑on experience managing Google Ads, with a strong emphasis on Display (GDN) and You Tube in a performance marketing environment (DTC/CPG or affiliate preferred) with specific targets around profitable growth.
• Proven experience managing a media buying P&L, with ownership over spend efficiency and profitability.
• Strong track record of hitting margin goals across multiple advertiser accounts
  , balancing scale and efficiency.
• Ability to manage compliance and risk within paid media campaigns, especially in high‑scrutiny verticals or regulated categories.
• Deep understanding of banner ad performance drivers, including design, copy, layout, and placement mechanics.
• Deep knowledge of audience segmentation and audience‑building strategies within Google Ads including custom intent, topics, affinity audiences, in‑market, remarketing, and custom audiences, and how they impact traffic quality, scale, and ROAS.
• Demonstrated success in managing spend at scale across GDN, optimizing for high‑quality placements and audiences and minimizing waste on underperforming inventory.
• Familiarity with short‑form video creative development and testing for You…