Senior CRM Manager

Overview

At Prize Picks, we are the fastest-growing sports company in North America, recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees values an inclusive culture that welcomes individuals from diverse backgrounds, regardless of their level of sports fandom.

Ready to reimagine the DFS industry together?

As the Senior CRM Manager at Prize Picks, you will be a key leader in our marketing department, responsible for overseeing the development and execution of our customer relationship management (CRM) and lifecycle marketing strategies. Your expertise in CRM and data-driven marketing will be pivotal in driving customer engagement, retention, and loyalty. You will lead a team of marketing professionals and collaborate with cross-functional teams to create personalized and impactful campaigns that elevate our member experience.

• Develop and implement comprehensive CRM and lifecycle marketing strategies aligned with Prize Picks' overall business objectives.
• Manage a team of marketing specialists, providing guidance and support to achieve CRM and lifecycle marketing targets.
• Utilize customer data and analytics to derive insights, segment player audiences, and create personalized marketing campaigns that drive player engagement and retention.
• Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer journey.
• Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience.
• Leverage marketing automation and personalization tools (Braze) to automate and optimize lifecycle marketing campaigns.
• Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for continuous improvement.
• Develop strategies to optimize customer onboarding, activation, retention, and reactivation efforts.
• Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage.

• Knowledge or willingness to learn the Prize Picks backend systems
• Bachelor's degree in a relevant field, including marketing, business, journalism/communications, etc.
• Proven experience (5 to 10 years) in retention marketing, CRM, or customer lifecycle management, preferably within the gaming industry.
• Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
• Experience creating automated CRM campaigns in Braze (preferred).
• Experience with email marketing and other copywriting.
• Understanding of the Daily Fantasy Sports industry.
• Experience in analyzing data to make informed decisions.
• Experience with Braze CRM tool is highly valued.
• Worked with DFS/sports betting platforms is a plus.

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

The typical salary range for this position is $120,000 to $160,000. At Prize Picks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education.

Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted:
January 28th, 2026

In addition to your great compensation package, full-time employees will be eligible for the…