Creative Adaptation Technologist Manager

Creative Adaptation Technologist Manager, drives the integration and application of creative technology solutions to enable tech-augmented marketing for The Coca-Cola Company. This role is responsible leveraging generative AI, creative automation, and best-in-class marketing practices to generate and deliver high-quality adaptations and activations across channels and markets. The Manager will ensure the delivery of adaptations in a playbook or toolkit format, manage their deployment to the Digital Asset Management (DAM) system, and support speed, personalization, and creative excellence.

• Collaborate with asset managers and both global and local brand teams to ensure alignment with brand objectives, strategies, and execution guidelines.
• Champion the use of Adobe Fizzion, Firefly, Gen Studio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale.
• Generate and deliver adaptations of content for media, print, packaging, and digital channels, ensuring delivery in a standardized playbook or toolkit format and managing their upload and organization within the DAM system.
• Adapt creative for localized use for Customers and Bottlers.
• Provide nuanced country/regional level input on marketing strategy and plans (e.g., consumer/shopper insights).
• Identify needs for campaign localization or customization and coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Serve as cross-functional point-person across marketing, commercial, and creative design.
• Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events, in coordination with bottlers.
• Work with cross-functional teams, prioritize initiatives based on brand goals, and facilitate collaboration and communication across all stakeholders.
• Contribute to the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights.
• Stay current with emerging technologies in generative AI, creative automation, and digital experience platforms.

• Bachelor’s degree in Marketing, Creative Technology, Digital Media, Computer Science, or related field.
• 2+ years of experience in creative technology, digital innovation, or creative operations, ideally within a marketing or agency environment.
• Proficiency with Adobe Creative Cloud, Adobe Firefly, Gen Studio, and other generative AI platforms.
• Strong understanding of personalization strategies, content supply chains, and performance marketing.
• Experience with automation tools, APIs, and data-driven content systems is a plus.
• Excellent communication skills and the ability to explain complex technical concepts to non-technical stakeholders.

• Familiarity with Mar Tech stacks, DAM systems, and content orchestration platforms.
• Experience with interactive content, motion design, or web-based creative experiences.
• Passion for innovation, experimentation, and scaling creative excellence.

Skills:

Creative Strategies;
Agency Management;
Content Creation;
Brand Marketing;
Marketing Strategies;
Cross-Functional Teamwork