Senior Analyst, Paid Social

Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high‑performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious – A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open – We value diverse perspectives and new ways of working.

Driven – We are ambitious, rigorous, self‑disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let’s shape the future together.

The Senior Analyst is responsible for campaign management activities such as set‑up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client.

The ideal candidate is an organized, data‑driven, collaborative self‑starter who is eager to learn and thrives in a fast‑pace, ever‑changing landscape. They will have at least one year of hands‑on experience in executing paid ad campaigns across Facebook, Instagram, and Twitter with the highest level of accuracy with additional experience in Snapchat and Pinterest being preferred.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.

• Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid social, auction/exchange based performance media, audience‑based buying, remarketing campaigns) both independently and in support of Managers
• Demonstrate diligence, attention to detail, and adherence to agency best practices
• Maintain and organize campaign‑specific materials
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client‑facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaigns into technology platforms
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Generate and manage monthly bill/pay and spend reporting
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• 2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta, Tik Tok and Snap, etc.)
• Digital media operations experience preferred
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with Facebook and Twitter Ads platform or 3rd Party API technology
• Experience with PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently as well…