Manager, Content Marketing

Overview

We’re looking for a Content Marketing Manager to own the strategy and execution of content that drives demand generation, supports business development, and strengthens our brand with enterprise buyers. This role is ideal for a strong B2B writer and strategist who enjoys turning complex ideas into clear, compelling stories — from white papers and case studies to email campaigns, landing pages, and sales presentations.

You’ll report directly to the VP of Marketing and play a visible role in shaping how our story shows up across marketing and sales.

• Content strategy and editorial planning aligned to demand generation goals
• Development of high-impact B2B content across the full funnel
• Audience insights and messaging that resonate with business decision-makers
• Content support for business development and sales efforts
• Collaboration with internal stakeholders to translate ideas into compelling narratives

• White papers and thought leadership pieces
• Customer case studies and success stories
• Blog posts and long-form articles
• Email and landing page copy for demand generation campaigns
• Social media content to amplify campaigns and thought leadership
• Messaging and narrative content for business development pitch decks

• Partner closely with Marketing, Sales, and Business Development
• Interview subject-matter experts and synthesize complex topics into clear stories
• Manage content workflows from idea through execution
• Use data and performance insights to refine messaging and content strategy

• Pardot
• Salesforce
• Google Analytics
• Word Press (or similar CMS)

• Demand generation content that supports pipeline growth
• Strong adoption of content by sales and business development teams
• Clear, consistent messaging across channels
• Content that engages target audiences and supports campaign performance

• 3–6 years of B2B content marketing experience
• Proven experience writing business white papers and case studies
• Strong long-form and short-form writing skills
• Experience supporting demand generation campaigns
• Ability to develop clear narratives and structure messaging for presentations
• Comfort working in PowerPoint to support story flow and messaging (design not required)

• Experience with complex or technical subject matter
• Familiarity with marketing automation and CRM tools
• SEO and content performance analysis experience