Associate Director, Connections Strategy

Overview

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world.

Sound like you? Read on.

As Associate Director, Connections Strategy focusing on CRM, your marketing, martech, data and CRM channel expertise will be essential to supporting and inspiring strategic direction for client engagements.

Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected and customer centric experiences through an orchestrated system of owned and addressable touchpoints powered by macro and micro insights.

Day-to-day, your role will include:

• Analyzing and illuminating how consumers interact with CRM communications through research and rigorous data analysis of performance data and segmentation insights
• Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
• Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences
• Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
• Briefing creative teams on customer centric CRM experiences
• Assessing CRM maturity and opportunities for improving lifetime value
• Designing orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
• Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media
• Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
• Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
• Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs

This exciting and important role requires strong work experience (7-9 years; min 4-year college degree), including a track record of impactful work and professional ingenuity – which means you are:

• A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life
• A knowledgeable CRM practitioner who understands how data and technology enable personalization at scale
• Experience with CRM platforms such as Adobe or Salesforce Marketing Cloud
• Time spent developing and implementing strategies specifically in owned and addressable channels such as email, SMS, app, website, direct mail and media
• A strong analytical thinker with exceptional research dexterity and a creative approach to data exploration
• A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
• An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
• Superior relationship skills able to work with cross-functional teams and has a service-oriented mindset
• An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
• Familiarity with prompt-based interaction and commonly used generative AI tools…