Marketing Manager

MARKETING MANAGER

FULL-TIME IN-OFFICE | WEST METRO-ATLANTA

POSITION OVERVIEW:

Our client, a nationwide commercial construction company, is seeking a hands-on, results-driven Marketing Manager to lead and grow their marketing function. This is the most senior marketing role in the company and is designed for a working leader who personally owns and delivers core marketing initiatives while managing outsourced and contract resources.

This role will lead the organization's shift from traditional marketing to a data-informed, digital growth engine, partnering closely with sales and executive leadership to drive measurable business impact.

The Marketing Manager is expected to operate with a long-term mindset, a strong sense of ownership, and a willingness to contribute directly at every stage of execution. This role reports to the President and works closely with senior leadership to support revenue growth, lead generation, and brand positioning.

JOB DUTIES:

• Own and execute the company's marketing strategy, with direct responsibility for implementation and performance.
• Lead the transition from traditional marketing to a modern, digital-first approach.
• Develop, manage, and optimize email nurturing and campaign programs.
• Oversee CRM and marketing automation selection, implementation, and ongoing management.
• Govern brand standards and maintain a comprehensive brand book and asset library.
• Manage and update the website, social media channels, and content calendar.
• Plan and execute marketing activities monthly in advance to ensure consistency and eliminate last-minute initiatives.
• Manage outsourced and 1099 creative, design, and production partners, including scope, quality, and budget oversight.
• Support trade shows and industry events, including planning, coordination, and on-site execution.
• Develop messaging, value propositions, and positioning aligned with customer needs and business objectives.
• Conduct market, customer, and competitive research to inform campaigns and strategic priorities.
• Partner closely with Sales and leadership to align marketing programs with revenue and growth goals.
• Educate and support sales teams with tools, materials, and messaging frameworks.
• Oversee digital sales and marketing presentations using Digi-Deck.
• Monitor campaign performance, lead generation, and ROI, making data-driven improvements.
• Support long-term growth of the marketing function, including future team development.
• Promote and reinforce a culture of ownership, accountability, humility, and collaboration.

REQUIREMENTS:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Minimum of 7-10 years of experience in B2B marketing, product marketing, integrated marketing, or communications.
• Experience in construction, building materials, industrial markets, or similar technical environments preferred.
• Proven hands-on experience in digital and performance marketing execution.
• Strong background in email marketing, nurturing campaigns, and marketing automation.
• Demonstrated experience with CRM systems and data-driven marketing workflows.
• Proficiency with Word Press and content management systems.
• Experience managing social media platforms and content programs.
• Working knowledge of marketing analytics, reporting, and performance measurement.
• Experience managing vendors, contractors, and outsourced partners.
• Ability to learn and communicate construction and AEC industry terminology.
• Strong project management and planning skills with consistent follow-through.
• Strong alignment with values-driven, faith-forward workplace environments.

Preferred Technical Experience:

• CRM platforms and marketing automation tools.
• Microsoft Office and related productivity tools.
• Digi-Deck or similar digital presentation platforms.
• AEC Daily or comparable industry education platforms.

Travel up to 20% for industry events, customer visits, and trade shows.

This Search is Managed by Kat Rutherford