Manager, Integrated Brand & PR Communications

At Zaxbys, we don’t just serve chicken—we serve sauce, swagger, and stories that sizzle. As the Manager of Integrated Brand & PR Communications
, you’ll be the voice behind the headlines, helping cement Zaxbys as the Saucy Chicken Chain. From national news to local buzz, you’ll lead the charge in making sure the world knows exactly who’s got the sauce (hint: it’s us).

This role is equal parts strategist, storyteller, and cultural antenna—building crave-worthy narratives, managing real-time moments, and partnering across teams to keep Zaxbys in the conversation and in the culture. You’ll drive breakthrough PR campaigns, spotlight bold brand moves, and inspire fans everywhere to find their own sauce.

Responsible for the execution of our public relations efforts, brand storytelling, and cultural engagement initiatives, this role is responsible for managing day-to-day PR agency relations, developing compelling narratives that bring the Zaxbys brand to life, and executing integrated communications strategies across channels—from national media to new market openings to our brand Linked In Channel.

You’ll serve as a key partner across marketing, operations, and franchise development, ensuring Zaxbys remains timely, relevant, and responsive in both proactive and reactive communications.

You Might Be a Great Fit If You

• Have a sharp pulse on culture, media, and conversation—and know how to turn what’s happening now into timely, brand-right storytelling.
• Are equally comfortable developing a strategic PR narrative as you are rolling up your sleeves to execute, from managing agencies and pitching media to shaping social-first moments.
• Thrive in fast-moving environments where agility, sound judgment, and collaboration across teams are essential.
• Bring a people-first mindset and take pride in protecting, elevating, and amplifying a brand with confidence, clarity, and a whole lot of sauce.

This position is based in Atlanta, GA area and allows for a hybrid work schedule that includes 3 in-office days per week.

Benefits Include

• Medical, Dental and Vision insurance
• Company-paid Disability, Life and Critical Illness insurance
• 401K participation with Company match
• 50% off meal discount at company-owned locations
• Child Care Assistance
• Education Assistance Program
• Parental Leave
• PTO and Company Holidays

Essential Job Functions

Essential duties may include but are not limited to the following:

Brand & PR Strategy

• Support, collaborate, and help manage the annual brand PR calendar in alignment with broader marketing goals with PR agency of record.
• Support Director of Brand Marketing in Zaxbys storytelling efforts across owned, earned, and partner channels—including evergreen brand initiatives, limited-time promotions, and novelty partnerships.
• Act as the day-to-day lead for Zaxbys PR agency, ensuring timely coordination, high-impact placements, and brand consistency.

Cultural Activations & Novelty Campaigns

• Collaborate with creative agency and cross-functional teams to concept, support, and execute culturally relevant brand activations and limited-time partnerships.
• Support Director of Brand Marketing with project management tasks for Brand-In-Culture activations in Zaxbys GTM cross-functional team.
• Support execution of high-profile novelty launches, from PR planning to post-campaign analysis. Partner with Sr. Manager of Influencer and Community Engagement to bring big, bold activation ideas to life.

Media Inquiries, Crisis & Reputation Management

• Serve as a key contact for daily media inquiries, crisis communications and issues management, partnering with leadership and external agencies to ensure a timely and brand-safe response.
• Responsible for management of Brand PR inbox and monitoring daily media inquiries.

Digital & Owned Channel Comms Integration

• Oversee brand communication updates to Zaxbys web properties including the pressroom, general web copy updates, product promo page copy development, etc.
• Lead strategy and community management for Zaxbys Linked In channel to elevate brand voice and industry presence.

Comms Asset Development

• Prepare PR briefing for agency and manage development of media materials including press releases, media…