Fractional social strategist

Overview

Fractional Social Media Strategist (Gen Z / Alumni-Led Campaign)

Contract / Fractional
· 8–12 weeks
· Remote

Time commitment: ~5–8 hrs/week

Start: ASAP (Spring campaign)

About Introships

Introships helps college students explore real career paths by connecting them with real professionals and real experiences — before they lock into a major or career track. Our unfair advantage is authenticity: alumni and presenters who speak honestly about what they wish they’d known sooner.

This spring, we’re running a lean, alumni-led social media campaign to raise awareness and drive consideration among students and parents.

We’re looking for a fractional social media strategist to act as our campaign quarterback
.

This is not a posting or community management role. It’s a hands-on strategy + iteration role for someone who knows how Gen Z content actually works in the wild.

You’ll shape the narrative, define content formats, and help us learn fast what resonates — especially through alumni- and ambassador-led storytelling.

• Define the campaign narrative and messaging framework
• Develop weekly content prompts and formats for alumni/presenters
• Advise on Tik Tok, Linked In, Instagram Reels, and You Tube Shorts strategy
• Review performance weekly and recommend what to double down on
• Help distinguish messaging for students vs parents
• Collaborate closely with a small internal team and creator ops partner
• Keep things lean, human, and authentic (no over-polish)

• Daily posting or scheduling
• Heavy asset production
• Corporate brand decks
• “Set it and forget it” strategy

• 5–10+ years in social media strategy
• Former experience at Movement Strategy, Sprout Social, Tik Tok, We Are Social, Social Native, or similar — or equivalent hands-on work
• Deep understanding of Gen Z social behavior
• Comfortable working with alumni, ambassadors, or non-influencer creators
• Obsessed with why content works (watch time, saves, comments — not just likes)
• Clear communicator who can move fast and iterate weekly

Bonus if you’ve worked with:

• Education, career, or purpose-driven brands
• Ambassador or community-led programs
• Low-budget, high-creativity campaigns

• Duration: 8–12 weeks (spring campaign)
• Time: ~5–8 hours/week
• Compensation: Competitive, depending on experience
• Location: Remote (US-based preferred)

Send:

• A brief note on your background
• 1–2 examples of campaigns or social work you’ve personally led
• (Optional but great) a short example of how you’d approach an alumni-led social campaign

• We’re especially interested in how you think, not polished portfolios.