Channel Partner & Customer Marketing Manager

Organization Overview

Company Description
As the #1 connected workforce solution in manufacturing, Redzone enables frontline teams to reach their full potential, elevating the frontline with new technology to achieve company goals related to productivity and throughput. Today, hundreds of thousands of frontline workers are valued, celebrated, and working with purpose; creating stronger communities inside and outside their plants. At Redzone, we’re all about the people, what we call “the connected worker.”

We make frontline workers more engaged, valued, and therefore more productive, so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software and world-class coaching, giving our customers an average productivity increase of 26%. With customers both big and small, Redzone is helping more than 1,500 plants worldwide achieve remarkable productivity gains in just 90 days.

We are seeking a Marketing Program Manager to align with internal teams to execute programs and campaigns that assist the Install Base (IB) sales team and Partner team in reaching their annual goals. As the Marketing Program Manager, you will be responsible for the strategy and execution of high-impact marketing programs to fill the funnel and accelerate to close for the Install Base sales team.

You will also be responsible for managing marketing requests related to Channel Partners, Tech Partners, and Resellers. This position requires managing and executing a unique blend of events and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Director of Field Marketing, the ideal candidate is a modern marketer with a demonstrated track record of upmarket pipeline generation and deal-acceleration programs, as well as experience working with multiple stakeholders and managing budgets.

This person will work very closely with IB Sales, Customer Success, and Corporate Marketing to align on goals and targets for customer sales and marketing for the year. They will also work closely with the Director of Redzone Partners to assist with marketing needs for Channel Partners, Resellers, and Tech Partners. This individual will be responsible for multiple stakeholders and needs to know how to manage their time efficiently.

This position is Full Time, Exempt, Remote, and must be based in the United States. No work sponsorship available.

• Build, execute, and measure quarterly marketing plans that include in-person events, webinars, and integrated campaigns. Align with the Install Base (IB) Sales Team to support their pipeline and revenue goals.
• Deliver Account-Based Marketing programs tailored to the IB sales team’s top accounts.
• Understand and align with internal systems, such as lead scoring and nurturing, campaign creation and tracking, pipeline generation, and deal acceleration.
• Partner with the Customer Success team to support their events, create customer-facing collateral, and update web pages and e-blasts.
• Plan and execute customer-facing events, including webinars, hospitality events, community summits, and road shows.
• Maintain ongoing communication with the IB Director of Sales, Field Marketing peers, and cross-functional teams as needed.
• Collaborate with sales leadership to understand their goals, align on planning, and obtain buy-in for marketing programs.

• Bachelor’s degree, emphasis in marketing preferred
• A minimum of five years of software/technology marketing experience
• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
• Knowledge of Marketo, Salesforce, , and other Mar Tech is preferred
• Strong demand generation experience building multi-touch, integrated campaigns
• Excellent strategic thinking skills with the ability to make data-driven decisions
• Ability to be creative, efficient, and productive with minimal supervision or guidance
• Excellent interpersonal, presentation, and communication skills (both verbal & written)
• Ability to travel up to 20%

• Base pay range: $,000 USD Annual (12…