Marketing Specialist

Stratfield is seeking a Marketing Specialist to join our client’s Marketing team. The ideal candidate will have strong hands‑on marketing experience across multiple channels within both large and small brands. This role will set strategic direction for marketing campaigns, lead execution across multiple channels, and optimize performance for business initiatives.

Note: This is an ongoing contract position that will be hybrid in Atlanta. Sponsorship is not available for this position.

• Develop and maintain integrated marketing plans at the campaign, channel, and local levels, ensuring alignment with business objectives and brand standards.
• Lead execution of marketing plans, coordinating timelines, deliverables, and dependencies.
• Write clear, actionable creative and channel briefs to guide internal teams and external partners across go‑to‑market initiatives.
• Oversee asset development in collaboration with design stakeholders, ensuring consistency with brand guidelines and campaign goals.
• Manage trafficking, production, and delivery of marketing materials across platforms, maintaining organized status and budget trackers.
• Identify and activate real‑time local opportunities to drive awareness.
• Support content creation, including social video and short‑form content, while managing community engagement across social platforms.
• Partner with paid media planners to oversee paid media strategy, execution, optimization, and performance measurement.
• Monitor and report on marketing performance, analyzing results and summarizing ROI across channels and campaigns.

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• 5+ years of experience in marketing strategy, campaign management, and agency oversight.
• Demonstrated expertise in media planning, budget stewardship, and cross‑functional collaboration.
• Experience developing brand communication plans and managing creative processes.
• Agency experience highly preferred.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Flexible working hours and a dynamic, inclusive work environment.