Director of Marketing Strategy & Customer Engagement

Job Title

Director of Marketing Strategy & Customer Engagement

United Digestive’s Director of Marketing Strategy & Customer Engagement is responsible for setting the creative direction of the brand, overseeing all internal and external communications, and leading the Marketing Support Center that serves as a strategic partner to internal departments. The ideal candidate blends creativity with analytical rigor and has deep experience in both digital marketing and account-based strategies.

Chief Growth Officer

• Own and evolve the brand identity, voice, and positioning across all touchpoints.
• Lead concept development for creative campaigns, patient education materials, and brand storytelling efforts.
• Ensure brand consistency across internal initiatives, patient experiences, and market-facing assets.

• Develop and optimize digital marketing campaigns to drive patient acquisition and service line growth.
• Oversee paid media strategy, SEO/SEM, email marketing, and conversion optimization.
• Use data to continuously test, refine, and scale campaigns based on performance.

• Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals (HCPs).
• Partner with field teams to identify target segments and develop tailored content that drives referrals and builds brand trust.

• Lead all internal communications, ensuring alignment with organizational goals and fostering employee engagement.
• Oversee the Marketing Support Center, serving as a responsive partner to HR, operations, and clinical departments.
• Provide strategic marketing counsel and execution support to cross-functional teams.

• Manage a multidisciplinary team of marketers, designers, and writers.
• Partner closely with clinical, IT, operations, and business development teams to align marketing with enterprise priorities.
• Report on KPIs to executive leadership, ensuring visibility into marketing ROI and growth impact.

• 10+ years of progressive marketing experience, including brand management, digital strategy, and communications.
• Proven track record in patient acquisition, preferably in healthcare or service industries.
• Experience with ABM platforms, CRM systems, and performance analytics tools.
• Strong creative sensibility with the ability to translate business objectives into compelling campaigns.
• Exceptional leadership, communication, and stakeholder management skills.
• Bachelor’s degree in Marketing, Communications, or a related field; MBA or advanced degree preferred.

• Growth in new patient volume and referral traffic.
• Elevated brand recognition and reputation across digital and physical channels.
• Increased internal alignment and satisfaction through strategic marketing support.
• Strong cross-functional relationships that accelerate enterprise-wide initiatives.

Requires sitting and standing associated with a normal office environment; travel as business needs require.

United Digestive is a drug free workplace. All offers of employment are contingent upon passing a pre-employment drug screening.

United Digestive is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, gender, color or national origin in its employment practices.