Manager, Marketing & Promotions, FIFA World Cup - Atlanta, GA

Manager, Marketing & Promotions, FIFA World Cup 2026 - Atlanta, GA

Join to apply for the Manager, Marketing & Promotions, FIFA World Cup 2026 - Atlanta, GA role at FIFA World Cup 2026 - Canada, Mexico and the United States

Manager, Marketing & Promotions, FIFA World Cup 2026 - Atlanta, GA

Join to apply for the Manager, Marketing & Promotions, FIFA World Cup 2026 - Atlanta, GA role at FIFA World Cup 2026 - Canada, Mexico and the United States

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Description

At FIFA
26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26 will mark the first time that the tournament will feature 48 teams and be hosted by three countries:
Canada, Mexico and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and engagement among fans and players across North America and all over the world. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience.

Department: Commercial & Marketing

Location: Atlanta

Description

At FIFA
26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26 will mark the first time that the tournament will feature 48 teams and be hosted by three countries:
Canada, Mexico and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and engagement among fans and players across North America and all over the world. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience.

THE POSITION

Reporting organisationally to the Director, Brand & Marketing, the Marketing Promotions Manager will be a key member of the FIFA
26 Commercial Operations team, and work in close collaboration with the FIFA Miami team and other key individuals responsible for delivering best-in-class design solutions for the FWC
26.

The main responsibilities and oversights of the Marketing Promotions Manager for the FIFA World Cup 26 include:

• Be comfortable with working in a high intensity environment and work on a large volume and variety of projects that help execute the largest event in the World.
• Responsible for managing the day-to-day expectations of all teams and partners and be comfortable making critical decisions that set the expectations of first-class marketing executions.
• Create and implement marketing plans, including advertising media campaigns, promotional activations, and digital marketing strategies to reach the FIFA World Cup 2026 target audiences for the local market.
• Actively engage and bring local creative ideas for ticket sales, event attendance, social activations that will support local collaborations and stay on trend with promotional opportunities.
• Monitor progress and deadlines for all marketing projects that align with each milestone
• Execute activations that relate to several milestone campaigns, such as Official Mascot, Trophy Tour, event collaborations, Official World Cup Poster, FIFA Fan Festival, promotional giveaways, retail premium items, partner integrations, etc. to boost brand awareness and customer engagement
• Manage budget, track expenses, ensure marketing assets and media is appropriate for consumer and FIFA brand that’s cost effective.
• Work with internal teams (marketing, brand, creative, host cities, fan ethos, communications, event marketing, strategy, and commercial) and external partners to coordinate marketing efforts and ensure brand consistency
• Handle logistics such as tour bookings, vendor coordination, printers, agencies, and on-site setups for special events and marketing activations around FIFA World Cup 2026.
• Proactively communicate with external agencies, notes, recaps, meeting schedules
• Work with media outlets or platforms to ensure timely and accurate placement of advertisements.
• Compile and present reports to senior management on campaign performance, return on investment (ROI), and recommendations for improvement.

YOUR PROFILE

ACCOUNTABILITY: Demonstrate commitment to…