Marketing Manager

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Overview

Elevate Brands. Drive Impact. Advance Healthcare Marketing.

We’re looking for a strategic and hands‑on Marketing Manager to help drive brand awareness, demand, and growth across multiple channels. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.).

You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs.

• Develop and execute integrated marketing campaigns across digital, social, email, web, and print channels
• Manage campaign timelines, budgets, and deliverables to ensure on‑time, on‑brand execution
• Partner closely with sales, operations, and leadership to align marketing efforts with growth goals
• Oversee content development, including messaging, creative briefs, and asset production
• Manage agency and vendor relationships, including creative, promotional, and print partners
• Support local market marketing efforts with scalable, brand‑compliant tools and resources
• Manage day‑to‑day communications and assignments with external and internal stakeholders, including agencies and operational departments
• Track, analyze, and report on campaign performance; use insights to optimize results
• Ensure all marketing materials adhere to brand standards and regulatory/compliance requirements
• Stay current on industry trends, competitive activity, and emerging marketing best practices

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of experience in marketing, brand management, or integrated campaign execution
• Strong understanding of digital marketing channels (paid media, SEO, email, social)
• Proven ability to manage multiple projects simultaneously in a fast‑paced environment
• Experience working with cross‑functional teams and external vendors
• Data‑driven mindset with comfort analyzing performance metrics and KPIs
• Excellent written and verbal communication skills
• Healthcare, multi‑location, or B2B/B2C hybrid experience is a plus

• Lytho Workflow or similar creative project management experience
• Microsoft Teams and Office skills (PowerPoint, Word, Excel)
• Team player, positive attitude, self‑starter
• Ability to think through projects and assess resources
• Strong communication skills, both verbal and written
• Highly detailed and organized

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

• Medical, Dental, Vision Insurance
• Mileage Reimbursement or Fleet Vehicle Program
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
• Free Continuing Education Units (CEUs)
• Company‑paid Life & Long‑Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

• This is a safety‑sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug‑free workplace

Apply now to become a driving force in our marketing team where your leadership will help expand access, build partnerships, and transform care.

ReqID: 2025‑132086
Category:
Corporate
Position Type:
Full‑Time
Company:
Gentiva

Seniority level:
Mid‑Senior level

Employment type:

Full‑time

Job function:
Marketing and Sales

Industries:
Hospitals and Health Care

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