Senior Director II, Customer Marketing and Strategic Planning

The Senior Director II, Customer Marketing and Strategic Planning, is the Chief Marketing Officer for the Customer Portfolio and a transformative marketing executive serving as the face of Coca‑Cola marketing to one of our largest and most strategic customers. This elevated customer‑facing role is deeply entrenched in the customer landscape, driving marketing and business strategy that delivers measurable impact and industry leadership.

As a member of the Customer Leadership Team, this executive partners closely with sales, commercial, and broader FSOP Marketing LT to craft and execute a unified vision that strengthens customer relationships and business growth.

• Act as the principal marketing executive for the Customer team, guiding the strategic marketing direction, brand presence, and commercial agenda for Coca‑Cola across all customer channels.
• Serve as the senior‑most face of Coca‑Cola marketing to customers, especially at the C‑suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
• Provide visionary leadership and subject matter expertise on emerging marketing trends, digital transformation, and next‑generation consumer engagement across the system.
• Provide strategic input to ABP and LRP for the overall customer team.

• Develop integrated business plans that connect marketing strategy, commercial priorities, and financial objectives, ensuring alignment with both Wendy’s and Coca‑Cola’s short‑ and long‑term goals.
• Facilitate regular business planning reviews and updates with senior leadership, ensuring continuous improvement and accountability.
• Lead and manage the internal business planning processes for the team, ensuring alignment across all cross‑functional teams.
• Drive integration of strategic priorities into actionable business plans.

• Deeply engage with the customers call points, leveraging marketing ac, insights, and influencing skills to shape mutually beneficial strategies.
• Negotiate marketing investment and partnership models at the senior executive level, maximizing Coca‑Cola’s presence, efficiency, and ROI in customer marketing initiatives.

• Contribute as a leader to develop, inspire, and advance a diverse high‑performance account team. Foster a culture of innovation, accountability, and continuous learning.
• Mentor future marketing leaders, ensuring the team remains best‑in‑class in digital fluency, customer experience, and modern marketing approaches.

• Lead the creation and execution of forward‑thinking marketing programs, incorporating digital, omnichannel, and experiential strategies.
• Champion the adoption of new technologies, tools, and analytics that drive customer loyalty, brand love, and sales lift.

• Collaborate cross‑functionally within the Coke system—working with area marketing, bottlers, and commercial leaders to ensure alignment, scalability, and excellence in all initiatives.
• Represent Coca‑Cola marketing in industry forums and key customer events, cementing the brand’s thought leadership and strategic intent.

• 10+ years of progressive marketing leadership experience, ideally within food service, beverage, or related industries.
• Proven track record of influencing C‑suite stakeholders and senior customers.
• Ability to develop, communicate, and lead business planning processes, integrating strategic marketing initiatives with commercial objectives.
• Expertise in digital marketing, brand strategy, and customer marketing.
• Demonstrated success in building, developing, and inspiring high‑performing teams.
• Strong analytical, negotiation, and communication skills.

• Coca‑Cola is regarded as the marketing partner of choice by key strategic customers.
• The team consistently exceeds marketing‑driven revenue goals and customer loyalty metrics.
• The team is empowered, engaged, and future‑ready, embodying best‑in‑class marketing and digital expertise.

This is an executive‑level opportunity for a dynamic marketing leader to set vision, create impact, and elevate Coca‑Cola’s brand and customer partnerships across the customer.