Senior Director II, Customer Marketing East Region
Listed on 2026-02-01
-
Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador -
Management
The Senior Director II, Customer Marketing, is the Chief Marketing Officer for the East Region and a transformative marketing executive serving as the face of Coca-Cola marketing to our largest and most strategic customers. This elevated customer-facing role not only leads and inspires a high-performing team but is deeply entrenched in the customer landscape, driving marketing strategy that delivers measurable impact and industry leadership.
As a member of the East Region Leadership Team, this executive partners closely with sales, commercial, and area marketing to craft and execute a unified vision that strengthens customer relationships and business growth.
- Act as the principal marketing executive for the East Region, guiding the strategic marketing direction, brand presence, and commercial agenda for Coca-Cola across all customer channels.
- Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
- Provide visionary leadership and subject matter expertise on emerging marketing trends, digital transformation, and next-generation consumer engagement across the system.
- Deeply engage with the region’s largest customers, leveraging marketing acumen, insights, and influencing skills to shape mutually beneficial strategies.
- Negotiate marketing investment and partnership models at the senior executive level, maximizing Coca-Cola’s presence, efficiency, and ROI in customer marketing initiatives.
- Develop, inspire, and advance a diverse high-performance marketing organization. Foster a culture of innovation, accountability, and continuous learning.
- Mentor future marketing leaders, ensuring the team remains best-in-class in digital fluency, customer experience, and modern marketing approaches.
- Lead the creation and execution of forward-thinking marketing programs, incorporating digital, omnichannel, and experiential strategies.
- Champion the adoption of new technologies, tools, and analytics that drive customer loyalty, brand love, and sales lift.
- Collaborate cross-functionally within the Coke system—working with area marketing, bottlers, and commercial leaders to ensure alignment, scalability, and excellence in all initiatives for the East Region.
- Represent Coca-Cola marketing in industry forums and key customer events, cementing the brand’s thought leadership and strategic intent.
- 10+ years of progressive marketing leadership experience, ideally within food service, beverage, or related industries.
- Proven track record of influencing C-suite stakeholders and senior customers.
- Expertise in digital marketing, brand strategy, and customer marketing.
- Demonstrated success in building, developing, and inspiring high-performing teams.
- Strong analytical, negotiation, and communication skills.
- Coca-Cola is regarded as the marketing partner of choice by key strategic customers.
- The region consistently exceeds marketing-driven revenue goals and customer loyalty metrics.
- The team is empowered, engaged, and future-ready, embodying best-in-class marketing and digital expertise.
This is an executive-level opportunity for a dynamic marketing leader to set vision, create impact, and elevate Coca-Cola’s brand and customer partnerships across the East Region.
Skills
Influencing
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range: $218,800 - $247,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
#J-18808-Ljbffr(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).