Marketing Specialist

The Reynolds Farm Equipment Marketing Specialist is a creative and detail-oriented professional who will work full-time in an in-office role at our Atlanta, Indiana location , supporting the Marketing Director in executing marketing initiatives across the business. This role is well suited for someone early in their marketing career who has education or hands-on experience in marketing, communications, digital media, or a related field , and is interested in building practical experience in content creation and visual storytelling.

The position places a strong emphasis on video and visual content , including assisting with both short-form and longer-form content used across digital platforms. Responsibilities include capturing and editing photos and videos, creating visual assets using tools such as Adobe Creative Suite or Canva , supporting social media and email marketing efforts, helping coordinate dealership events, and maintaining website content.

This role requires regular on-site collaboration, a willingness to learn new tools and processes, and a positive, team-focused attitude. The Marketing Specialist must perform all duties with honesty, integrity, and adherence to Reynolds Farm Equipment’s Corporate Values.

• Assist marketing director in the planning, execution, and management of marketing campaigns
• Create and edit content for social media, website, email newsletters, and print materials within dealership’s brand guidelines for marketing campaigns and efforts.
• Capture high-quality photos and videos for dealership events, product showcases, and marketing campaigns
• Develop compelling visual stories that effectively communicate the dealership's brand message and values
• Utilize storytelling techniques to create engaging content that resonates with the target audience
• Manage the dealership’s social media accounts, including scheduling posts and engaging with followers
• Assist with email marketing campaigns, including list segmentation, content creation, and performance analysis
• Assist in organizing dealership events, promotions, and sponsor ships
• Support in coordinating logistics, materials, and communications for events
• Support post-event analysis and reporting
• Coordinate with external vendors, partners, and freelancers for marketing materials and services
• Assist in managing multiple marketing projects simultaneously
• Ensure timely completion of tasks and adherence to deadlines
• Provide administrative support to the marketing director as needed for projects and deliverables
• Assist in maintaining website such as updating and removing content, updating pricing and inventory status, adding new products and services, building landing pages, and improving SEO
• Assist in quarterly review of website with internal stakeholders to ensure updated content and engagement trends
• Create blogs on the website from existing content or original content to drive traffic to the website.
• Other duties may be added based on demand
• Promote safety requirements and procedures in alignment with company’s policies
• Promote and maintain positive attitude by positively affecting customers and employees; be a positive and problem-solving ambassador for Reynolds
• Handle day-to-day operations and specific tasks in a fast-paced environment and other duties assigned in the marketing aspect

• Proficient in the Adobe Creative Suite, particularly InDesign, Photoshop, Illustrator, and Premiere Pro and/or Canva
• Proven experience in content creation for digital and print platforms’
• Strong writing and editing skills for creating engaging content
• Strong background in marketing principles and advertising strategies
• Ability to use a (CRM) Customer Relationship Management application such as Hubspot & Microsoft Dynamics
• Experience in developing and executing marketing campaigns
• Experience with social media management and content scheduling tools
• Familiarity with equipment and machinery for agriculture, commercial contractors, and homeowners, specifically John Deere products
• Basic knowledge of web development and design principles is a plus
• Experience using analytics tools (e.g., Google Analytics)…