Senior Field Account Manager

Strategic HR Partner with proven leadership in Talent Relations/Strategy, Culture, and Organizational Development

A highly experienced and client‑centric Senior Field Account Manager leads strategic relationships with key accounts in the digital media space. The Senior Filed Account Manager provides a tailored client experience, ensuring every client interaction is personalized, proactive, and results‑driven. This position serves as the primary point of contact for high‑value clients, driving digital media strategy, campaign performance, and long‑term growth. This role will demonstrate confidence, energy, professionalism and influence with all client interactions.

Key Outcome: Account Management & Account Health – Deliver measurable improvements in client satisfaction, retention, and growth by managing a portfolio of strategic accounts with precision and care.

• Serve as the trusted advisor for a portfolio of strategic clients, strategize on and provide exceptional service and support.
• Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data.
• Lead regular virtual and occasional in‑person meetings to review performance, align goals, and identify growth opportunities.
• Provide excellent customer support, resolving issues promptly and ensuring a positive client experience.
• Autonomously identify cross‑selling opportunities with customers participating in a Butler/Till program.
• Maintain a high engagement rate with customers through active, value‑add outreach efforts to support retention and new business generation.
• Ensure a seamless onboarding and ongoing experience that reflects a standard of exception, detail oriented customer care.
• Support both virtual and in‑market larger‑scale events through presenting, marketing, and educating our customers in both 1:1, small group and large group settings.

Key Outcome: Consultative Advisement – Drive strategic marketing impact by serving as a consultative partner to clients, translating insights into actionable plans and measurable results.

• Foster strong and lasting customer relationships through the sharing of expertise, product‑specific education, and consultation as their respective marketing partner.
• Conduct gap analysis with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross‑selling through expert consultation.
• Translate client objectives into actionable media plans and performance metrics.
• Monitor campaign performance and provide strategic recommendations for optimization on various marketing platforms, including social media.
• Acquire and actively utilize in‑depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation – Accelerate revenue growth and client portfolio expansion through strategic engagement, opportunity identification, and data‑driven outreach.

• Identify upsell and cross‑sell opportunities aligned with client goals.
• Maintain high client retention through proactive engagement and value delivery.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.

• Assist in all annual/rolling program enrollment activities as needed to support the account.
• Occasional travel is required to attend marketing events hosted by Butler/Till or its clients.
• Support training, guidance and skill development of other team members.

• 4–6+ years of experience in Account Management.
• 4–6+ years of experience in end‑to‑end sales solutions.
• 4–6+ years’ experience with CRM software.
• Deep understanding of digital media platforms, performance metrics, and campaign strategy.
• Solution‑focused sales experience with a strong understanding of…