Director Customer Marketing - Vertical

Overview

The Director of Customer Marketing is a strategic leadership role at Honeywell, responsible for driving customer engagement and loyalty through innovative marketing strategies. You will lead a team in developing and executing customer-centric marketing initiatives that align with business objectives. You will collaborate with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns. Your expertise in analyzing market trends and customer data will help identify growth opportunities and provide insights for improvement.

You will help set the strategic direction for customer marketing, drive innovation, and foster a culture of excellence, with the goal of improving customer satisfaction, loyalty, and achieving business goals.

You will report directly to our [title] and work out of our [City, State] location on a [Hybrid, On-site, Remote] work schedule. In this role, you will transform the company by developing and executing comprehensive marketing strategies that enhance customer acquisition, retention, and satisfaction. Your ability to analyze market trends, extract customer insights, and lead cross-functional teams will drive revenue growth and strengthen customer relationships, positioning Honeywell as a leader in the industry.

As a people leader at Honeywell, you will develop and support our employees to help them perform at their best, drive change across the company, and build a strong, diverse team through recruiting, developing successors, retention, engagement, and fostering an inclusive culture.

• Lead the development and execution of customer-centric marketing strategies to drive customer engagement and loyalty
• Collaborate with cross-functional teams to understand customer needs and develop targeted marketing campaigns
• Analyze market trends and customer data to identify growth opportunities
• Set the strategic direction for customer marketing
• Develop and manage the customer marketing budget
• Oversee marketing programs including email campaigns, social media promotions, and customer events
• Monitor and report on the effectiveness of marketing campaigns
• Manage the customer journey and ensure a seamless experience
• Utilize marketing automation tools and CRM systems
• Lead and inspire a team of customer marketing professionals
• Set clear goals and objectives for the team
• Stay up-to-date with industry trends
• Collaborate with creative services
• Manage relationships with external vendors and agencies

• Minimum of 8+ years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
• Strong leadership skills with the ability to lead and inspire a team
• Excellent communication and interpersonal skills, with the ability to build relationships and effectively convey ideas
• Strong analytical mindset with the ability to interpret data and make data-driven decisions
• Experience with marketing automation tools and CRM systems
• Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets
• Passion for marketing and staying up-to-date with industry trends
• Bachelor's degree in Marketing, Business, or a related field
• Master's degree in Marketing or Business Administration (preferred)
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Teamwork and collaboration, as we believe that the best results are achieved through collective effort
• Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
• Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
• Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
• Strong problem-solving skills, as we tackle complex challenges and find effective solutions
• Excellent communication and interpersonal skills, as building relationships and effectively conveying ideas are key to success in this role
• Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
• Passion for marketing and staying up-to-date with industry trends, as we aim to be at the cutting edge of customer engagement strategies

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.