Senior Director II, Customer Marketing East Region

Senior Director II, Customer Marketing is the Chief Marketing Officer for the East Region and a transformative marketing executive serving as the face of Coca‑Cola marketing to our largest and most strategic customers. This elevated customer‑facing role not only leads and inspires a high‑performing team but is deeply entrenched in the customer landscape, driving marketing strategy that delivers measurable impact and industry leadership.

As a member of the East Region Leadership Team, this executive partners closely with sales, commercial, and area marketing to craft and execute a unified vision that strengthens customer relationships and business growth.

• Act as the principal marketing executive for the East Region, guiding the strategic marketing direction, brand presence, and commercial agenda for Coca‑Cola across all customer channels.
• Serve as the senior‑most face of Coca‑Cola marketing to customers, especially at the C‑suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
• Provide visionary leadership and subject matter expertise on emerging marketing trends, digital transformation, and next‑generation consumer engagement across the system.

• Deeply engage with the region’s largest customers, leveraging marketing acumen, insights, and influencing skills to shape mutually beneficial strategies.
• Negotiate marketing investment and partnership models at the senior executive level, maximizing Coca‑Cola’s presence, efficiency, and ROI in customer marketing initiatives.

• Develop, inspire, and advance a diverse high‑performance marketing organization. Foster a culture of innovation, accountability, and continuous learning.
• Mentor future marketing leaders, ensuring the team remains best‑in‑class in digital fluency, customer experience, and modern marketing approaches.

• Lead the creation and execution of forward‑thinking marketing programs, incorporating digital, omnichannel, and experiential strategies.
• Champion the adoption of new technologies, tools, and analytics that drive customer loyalty, brand love, and sales lift.

• Collaborate cross‑functionally within the Coke system—working with area marketing, bottlers, and commercial leaders to ensure alignment, scalability, and excellence in all initiatives for the East Region.
• Represent Coca‑Cola marketing in industry forums and key customer events, cementing the brand’s thought leadership and strategic intent.

• 10+ years of progressive marketing leadership experience, ideally within food service, beverage, or related industries.
• Proven track record of influencing C‑suite stakeholders and senior customers.
• Expertise in digital marketing, brand strategy, and customer marketing.
• Demonstrated success in building, developing, and inspiring high‑performing teams.
• Strong analytical, negotiation, and communication skills.

• Coca‑Cola is regarded as the marketing partner of choice by key strategic customers.
• The region consistently exceeds marketing‑driven revenue goals and customer loyalty metrics.
• The team is empowered, engaged, and future‑ready, embodying best‑in‑class marketing and digital expertise.

This is an executive‑level opportunity for a dynamic marketing leader to set vision, create impact, and elevate Coca‑Cola’s brand and customer partnerships across the East Region.

Skills:

Influencing