Brand Marketing Analyst II

Join to apply for the Brand Marketing Analyst II role at Cox Automotive Inc.

Cox Automotive is seeking a Brand and Content Marketing Analyst II to join our marketing team. This role requires a detail-oriented communicator with strong messaging and content creation skills. It supports a portfolio of market‑leading software brands serving the automotive industry, including Vin Solutions, Xtime, Dealer track, and Deal Central. The role reports to a Brand Marketing Manager within the Cox Automotive Retail Solutions marketing team.

The position is based in Atlanta, but qualified applicants based in Salt Lake City will also be considered.

In effect, this role is about running a content studio, seeding the marketplace with thought leadership narratives on behalf of a strategically assembled portfolio of individual brands. The primary responsibility is to develop and catalog content supporting the Cox Automotive Retail Solutions brand‑level thought leadership and executive visibility program, with an eye toward continuous measurable progress in content quality and efficiency/scale of production.

• Work with business, product, and sales leaders to craft, personalize and help deliver brand‑level thought leadership in the form of speaking opportunities, interviews, etc.
• Leverage and develop AI prompts to draft/produce video scripts, presentation talking points, scripts, and blog articles for Cox Automotive leaders, capturing their personal voice.
• Develop a working understanding of the Retail portfolio story and the brands/products within it to serve as human editor and finalize content for publication.
• Build and optimize living content libraries for prompts written to generate content and for the cultivated content that fuels the intelligence of AI tools.
• Work with internal research team to initiate studies and translate findings into client‑facing educational content.
• Brainstorm topics for brand awareness and educational content opportunities.
• Partner with creative agency and leverage AI tools to develop assets including eBooks, presentations, and videos.
• Manage project timelines and communicate with stakeholders to ensure timely project completion.

This position might also be called on to assist in the development of product‑touching marketing campaigns, including:

• Translate key product information into succinct, persuasive copy.
• Partner with Product Marketing partners to ensure effective, up‑to‑date product info.
• Review content and creative to ensure compliance with brand voice, strategy and guidelines.
• Proof and provide constructive feedback on messaging in brand assets, including emails, display ads and landing pages.
• Project manage marketing team members and agency partners as needed.

• A competitive salary and top‑notch bonus/incentive plans.
• Exceptional work‑life balance, flexible time‑off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

• Bachelor’s degree in a related discipline and 2 years of marketing and/or editorial experience. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience or 6 years’ experience in a related field.
• Demonstrated familiarity with using AI tools (such as ChatGPT) to develop content.
• Demonstrated success in a content marketing or content strategy role, including experience developing topic ideas, writing, editing and proofreading.
• Excellent communication (written and verbal) and interpersonal skills.
• Above average command of language, grammar, and writing skills.
• Marketing or public relations agency experience.
• Experience interfacing with creative design partners to develop marketing assets.
• Detail‑oriented and effective organizational skills.
• Ability to work in a high‑performance, fast‑paced team environment.
• Demonstrated…