Digital Marketing Specialist

Responsibilities

• Develop and implement digital marketing strategies to increase member engagement and promote GAFP’s events, programs, and initiatives.
• Manage GAFP’s social media platforms, including content creation, scheduling, and performance tracking.
• Optimize the GAFP website to improve user experience, SEO, and content relevance.
• Create and execute email marketing campaigns to keep members informed and engaged.
• Write and design digital content, including newsletters, blogs, social media posts, and promotional materials.
• Produce graphics and visuals for digital campaigns using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Coordinate with internal teams to ensure digital content aligns with GAFP’s mission and messaging.
• Track and analyze the performance of digital marketing campaigns using web analytics tools (Google Analytics, social media insights, etc.).

• Proven experience in digital marketing, including social media management, email campaigns, and content creation.
• Bachelor’s degree in digital marketing, Marketing, Communications, or a related field.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Word Press.
• Experience with web analytics tools (Google Analytics, social media metrics, etc.) and the ability to interpret data for decision‑making.
• Excellent written and verbal communication skills, with a focus on creating clear, engaging content.
• Ability to work both independently and as part of a collaborative team.
• A creative mindset with the ability to bring innovative ideas to the organization’s digital marketing efforts.
• Experience in the healthcare or non‑profit sector is a plus.

• Experience in the healthcare or non‑profit sector is a plus.

• Health insurance
• matching 401(k)
• paid time off