Marketing Manager

Job Description

SOUTHEAST BASED

Job Title: Marketing Manager

Department: Marketing

Reports To: Director of Marketing

FLSA Status: Exempt

The Marketing Manager position is responsible for leading strategic marketing initiatives across an assigned portfolio and the organization. This role is responsible for driving the performance of property-level marketing through effective strategy development, data analysis, expense control, digital presence, and collaboration with on-site teams and senior leadership. The Marketing Manager will be a critical liaison between marketing, regional operations, and ownership groups, contributing to both the innovation and execution of marketing campaigns across assets.

• Journey Visionary: Lead the development and execution of marketing strategies that align with the customer journey, using data and insights to enhance marketing impact across the portfolio. Drive performance by connecting property-level tactics to overarching journey metrics such as lead conversion, engagement, and retention.
• Passion & Innovation: Identify and understand resident, prospect, and operational pain points, and continuously pilot innovative marketing approaches across people, process, and technology to solve them. Leverage emerging digital tools and channels to stay ahead of industry trends.
• Organizational Ambassador: Collaborate closely with on-site teams, senior leadership, ownership groups, and cross-functional partners to understand needs, elevate the resident experience, and drive strategic alignment between marketing and operations.
• Project Management: Create and manage clear timelines for marketing initiatives, including new property launches, rebranding efforts, and regional campaigns. Ensure key deliverables align with business goals and rollout milestones.
• Change Management: Champion change across regional teams by introducing and embedding new marketing tools, strategies, and best practices. Leverage influence, training, and communication frameworks to build buy-in and adoption.
• Community Service: Represent the company in industry events, local organizations, and community-focused activities. Promote both company visibility and personal development by actively participating in associations that support our markets and residents.

• Teamwork: Partner with Regional Directors and on-site teams to support day-to-day marketing operations, provide strategic guidance, and ensure consistent brand execution across all properties.
• Reporting and Analysis: Lead the review of marketing performance metrics and reporting for ownership packages. Utilize data to evaluate lead generation sources, digital performance, leasing conversion, and ROI, delivering actionable insights to internal stakeholders.
• Financial Management: Support the development and management of marketing budgets in coordination with site teams and accounting. Monitor expenses and ensure resources are allocated effectively to drive results without exceeding budget thresholds.
• Team Leadership: Provide training, mentorship, and support to Community Directors and on-site teams to ensure confident execution of marketing strategies. Promote data literacy and equip teams to make informed marketing decisions.
• Operational Excellence: Continuously assess and refine marketing processes and practices to increase efficiency and effectiveness. Identify areas for standardization and scalability across regions.
• Training and Development: Facilitate ongoing training focused on marketing technologies, resident engagement, and campaign execution. Collaborate with internal departments to identify gaps and ensure staff are equipped with the tools and knowledge to succeed.
• New Initiatives & Ancillary Programs: Drive the successful implementation of new marketing technologies, platforms, and campaigns. Monitor current initiatives through business intelligence tools and provide feedback to enhance performance.
• Transitions and Due Diligence: Support marketing efforts during new property onboarding, acquisitions, or transitions. Ensure consistent implementation of marketing standards and integration of company policies for incoming teams.
• Annual Budget Process: Partner with management to build and review annual marketing budgets. Contribute to the creation of marketing-related budget templates and participate in workshops to support property-level planning and alignment with company goals.

• Education/Experience: College degree is preferred. Employment history that demonstrates progressive levels of accountability and responsibility in the application and usage of property management and residential multi-housing business principles, and demonstrated knowledge and skills in executing sales, customer service, revenue/expense management, and financial business plans.
• Language Ability: Demonstrated ability to read, write, and communicate effectively to comprehend and complete business…