Sr. Product Marketing Manager

** Who we are
** Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strength and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

The following locations in the Southeast region are approved remote working locations for this role:
Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.

As the
** Senior Product Marketing Manager
** for Non-profit vertical, you'll serve as the strategic engine behind bringing our SaaS and electronic payments tools to market for non-profit ministries and adjacent verticals as needed. This is an opportunity for a proven B2B SaaS marketer to take on a meaningful leadership role driving revenue growth and building strategic marketing capabilities.
** Key Responsibilities
**** Strategic Planning & Market Analysis
*** Develop and execute GTM strategies to support revenue and growth targets
* Identify market opportunities and customer segments to drive product adoption
* Track market trends and provide actionable insights to Product teams
* Conduct competitive analysis, voice of customer, and user research to inform product improvements and positioning
* Continuously optimize all marketing efforts based on quantitative analytics and data-driven decisions
* Track KPIs across the marketing and sales funnel and provide reports and recommendations to leaders on a regular basis
** Campaign Development and GTM Execution
*** Own development and execution of integrated marketing plans to acquire new customers and grow existing revenue
* Partner with demand generation and marketing operations teams to design multi-channel campaigns
* Continuously optimize all marketing efforts based on quantitative analytics and data-driven decisions
** Product Positioning, Messaging & Narrative Ownership
*** Build go-to-market architecture for how we position our solutions to the market
* Craft compelling, differentiated messaging that emphasizes our value and impact to our customers
* Develop thought leadership topics to position our brands as market experts
* Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights
* Develop in-depth knowledge of our suite of products and leverage insights to inform GTM and product differentiation in the marketplace
* Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively
** Sales Enablement
*** Partner with sales and sales development leaders to understand competitors and build tools to win deals
* Create enablement materials including pitch decks, one-pagers, case studies, and packaging strategies
* Evolve prospecting tools and tactics, lead nurturing tactics
* Conduct regular training sessions to continuously improve sales effectiveness
* Equip sales teams with in-depth product knowledge and competitive differentiation
** Cross-Functional Leadership
*** Partner with and influence other marketing teams to work collaboratively to create an ideal GTM
* Partner closely with digital marketing and demand gen teams to create strategies to support Ministry Brands platforms in the market
** Who you are
*** BS/BA degree in marketing or…