Social Media Strategist

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Social Media Strategist.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Social trends move fast, and the Tombras Social Media team moves faster. We work at the speed of culture to create and foster obsessive fandoms and engaging moments for some of your favorite brands like Arby’s, Josh Cellars Wines, and Steak-Umm. We’re looking for a Social Media Strategist to help manage the day‑to‑day social platform execution, drive cultural and consumer insights, and inform social strategy efforts for clients.

This role reports into the Organic Social team and will work closely with other departments and clients to create world‑class social first campaigns rooted in strategy and data.

Where you'll be working: Knoxville or Atlanta. Relocation assistance may be provided.

• Connecting brands to real people in real‑time, all the time
• Contribute to best‑in‑class social media strategies spanning audience insights, channel mix, content strategy, community management, influencer marketing, and more
• Contribute to execution of omnichannel social campaigns from delivering creative concept through deployment, optimization, and performance analysis and reporting
• Collaborate with in‑house creative directors, community managers, brand strategists, project managers, account teams, and analysts
• Help drive social strategy and playbook creation
• Present creative concepts and performance analysis to agency leadership and clients with authority and influence
• Continuously explore new social platforms, functionalities, and technologies to push boundaries
• Ongoing and obsessive social listening
• Move at the speed of social! Which means more opportunities to make exceptional and impactful content
• Expresses strong creative instincts and client intuition, and is able to deliver the agency/creative POV
• Brings sharp understanding of the evolving media and consumer landscape, applying those insights to elevate the work and push for stronger outcomes

• 3‑5 years of experience in social media management, strategy and content creation
• Excellent written and verbal communication skills
• Experience with social media analytics and reporting tools
• Ability to multi‑task and work quickly and efficiently under pressure
• Ability to work collaboratively with cross‑functional teams
• Ability to proofread content for grammatical accuracy and maintain style consistency across pieces
• Public speaking skills to ensure ideas are presented effectively and coherently
• Passion for current and emerging social media platforms, trends, and best practices
• Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously
• An attitude of positivity, adaptability, curiosity, and exploration

Why you'll want to work at Tombras:

• Family - It comes first, on every list. Tombras has been family‑run since day 1, we strive to facilitate a family‑oriented environment rooted in supporting one another.
• Dog‑friendly offices
• Unlimited PTO
• Generous parental leave for primary and non‑primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation

  Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

  Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

  Tombras is an E‑Verify employer and participates in the E‑Verify program.

  This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

  Remote employees must be based in the United States.