Integrated Marketing Manager - MMI

Michelin Mobility Intelligence builds on Michelin’s distinct and long-standing expertise in studying driver behavior and mobility to bring actionable insights to governments and fleets. Our Michelin Safer Roads products and services are designed using big data and artificial intelligence to empower transportation and road safety experts to take a proactive approach to road safety. Working with Michelin Mobility Intelligence, you’ll be part of a dynamic team dedicated to the purpose of helping to make safer mobility for everyone on the road.

We value creativity, collaboration, and a drive to deliver results that matter.

Atlanta-based candidates will work remote with the flexibility to meet in person in Atlanta as needed.

You will own the development and execution of our B2B integrated marketing campaigns — spanning events (in-person and virtual), content development (from thought leadership to white papers, case studies), and social media management (organic + paid). You’ll collaborate with Sales, Product Marketing, Global Brand, and Sales Engineering teams to drive pipeline, brand awareness and engagement through multi-channel programs.

• Develop and deploy an annual marketing plan aligned to business goals, with measurable KPIs (e.g., leads generated from events/webinars, content engagement, social media growth and conversion).
• Plan and execute live and virtual events (trade shows, user conferences, webinars) and sponsor ships including end-to-end logistics, vendor management, attendee experience and post-event nurture.
• Oversee content strategy: define topics/themes, manage production of white papers, case studies, blogs, videos, social content aligned to audience segmentation and personas.
• Manage social media strategy for B2B audience: organic posts, social paid campaigns, community engagement, social listening, analytics
• Collaborate cross-functionally with sales (to align event/lead hand-off), director of marketing (to ensure messaging/positioning), global brand (to ensure consistency), external agencies/vendors/sponsorship partners.
• Track, analyze and report performance of campaigns, events, content and social media; provide actionable insights and optimize programs for ROI.
• Manage budget for events/content/social campaigns; negotiate with vendors and agencies; ensure spend efficiency.

• 5 + years of B2B marketing experience (ideally in technology, SaaS or professional services) with experience in events, content marketing and social media.
• Demonstrated success planning and executing events (in-person and/or virtual) that contributed to pipeline/leads.
• Strong content creation capabilities and/or managing content production (white-papers, blogs, case studies).
• Solid social media experience for B2B audience (Linked In, You Tube), including paid social campaigns.
• Analytical mindset—comfortable with KPI tracking, marketing automation (preferably Hubspot and Salesforce), CRM integration, attribution models
• Bachelor’s degree in Marketing, Communications or related; advanced degree or certifications a plus
• Experience with tools such as Hub Spot, Salesforce, Emplifi, Linked In Analytics, Google Analytics, event-platforms (e.g., Exhibit Force) desirable

• Critical Thinking: High level of curiosity and critical thinking skills.
• Storytelling: Exceptional ability to synthesize disparate information into compelling narratives.
• Communication: Strong verbal and written communication skills.
• Proactive Approach: Detail-oriented with a proactive mindset, a commitment to follow-through and strong project management and collaboration skills.
• Agility: Demonstrates agility and the ability to pivot quickly in response to changing market conditions and business needs.