Manager- Paid Media Planning

Overview

ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps.

As a Paid Media Planning lead, you will drive business growth through data-driven, audience-led media strategies that bring campaigns to life across an integrated marketing ecosystem. In this role, you will develop and execute paid media plans, lead audience and targeting strategy, and partner closely with cross-functional teams and agency partners to deliver high-quality, effective campaigns. You will optimize performance through testing, measurement, and insights while managing budgets and ensuring operational excellence.

This is a highly collaborative, fast-paced role ideal for someone passionate about strategic media planning and performance optimization.

• Develop data-driven paid media strategies and tactical plans that meet or exceed business performance goals
• Collaborate cross-functionally with Campaign Management, Paid Media, Creative, and internal stakeholders to deliver integrated 360° campaigns
• Partner with media agencies and vendors to ensure paid media plans are aligned, high-quality, efficient, and effective
• Lead audience strategy and targeting recommendations for paid initiatives, leveraging tools such as MRI Simmons
• Recommend and implement strategic initiatives that deliver relevant, personalized, and effective marketing campaigns
• Manage campaign budgets and internal billing processes, including purchase orders, invoicing, and reconciliation
• Partner with Marketing Effectiveness teams to design and execute a data-driven test-and-learn approach to optimize performance
• Lead post-campaign analysis and reporting, translating insights into actionable recommendations for future optimization

• Bachelor s or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or an equivalent combination of education and work related experience
• 5+ years’ progressive work-related experience in marketing, advertising, and/or hospitality industry experience related to sales and/or brand marketing
• Strong project management skills with the ability to manage multiple work streams and tight deadlines
• Proven experience planning and executing large-scale marketing campaigns from conception through evaluation
• Excellent organizational skills with extreme attention to detail, accuracy and accountability
• Ability to analyze campaign performance, identify cause-and-effect insights, and translate results into data-driven recommendations
• Strong stakeholder management skills, with the ability to influence and collaborate across cross-functional teams
• Proficiency in Microsoft Excel, PowerPoint, and Word

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $84,000.00 to $95,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.