Product Manager, Streaming

Overview

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

Job Posting

Title:

Staff Product Manager, Streaming & Growth, CNN Digital Products & Services

CNN recently launched a new streaming service and is looking for a Staff Product Manager to join our Growth Product team and lead our streaming merchandising initiatives and roadmap. This role sits at the intersection of Product, Growth, and Content Programming, translating our streaming value proposition into clear, compelling in-product experiences that help users better understand what the service is, engage with it and ultimately subscribe.

You will partner closely with Editorial, Content Programming, Growth Marketing, and Design to build merchandising capabilities and experiences across high-volume surfaces that drive awareness, consideration and conversion for our streaming product. Your work will directly influence millions of users and materially impact subscriber growth and revenue.

• Merchandising Product Strategy
  . Develop, in partnership with our Content Programming, Audience, and Growth Marketing teams, the overarching merchandising product strategy for how we introduce, position, and showcase our streaming product across our owned-and-operated platforms. Define how the value proposition shows up in-product and how we drive users from initial awareness to deeper evaluation and conversion.
• Customer Journey Experience
  . Work with Content Programming and other Product teams to design and optimize in-product experiences for non-subscribers to ensure that our value proposition is consistently and compellingly represented across all high-traffic surfaces (e.g., home page, watch page, carousels/rails, series pages) and that non-subscribers can easily evaluate and engage with our subscription offering.
• Merchandising Systems & Capabilities
  . Build a scalable, flexible merchandising system (including templates and programming modules) that editorial and programming teams can leverage to activate and promote tentpoles, new shows, breaking news, evergreen content, and daily content cycles.
• Free/Pay Experience & Funnel Optimization
  . Define and optimize the end-to-end path from awareness to conversion for our streaming product, including sampling mechanics, free preview rules and paywall strategy. Use data and experimentation to improve exposure, CTR and subscription starts.
• Experimentation & Insights
  . Develop and execute an experimentation roadmap for merchandising placements, messaging and value props. Partner with data team to analyze user behavior, interpret experiment results, and identify opportunities for scale and optimization. Establish and track KPIs for merchandising performance.
• Cross-Functional Leadership & Communication
  . Serve as the connective tissue between Product, Editorial, Growth Marketing, Audience Development, Data, and Engineering with respect to our merchandising strategy and efforts. Clearly articulate strategy, tradeoffs, and expected impact to drive shared understanding of our merchandising priorities and needs across teams.

• Product Management: 4–6+ years of growth product management experience building consumer-facing digital products, ideally in streaming, media or e-commerce environments.
• Editorial & Programming Integration: Demonstrated ability to bridge Editorial, Content Programming, and Design teams, translating value propositions and content priorities into effective in-product merchandising experiences.
• Funnel Optimization: Experience owning consumer-facing funnel, with a track recording of leveraging product placement, design and messaging to drive user awareness, engagement, and conversion.
• User-Centric Instincts: Strong product instincts rooted in understanding what users need to evaluate and subscribe to a premium product, and the ability to translate those insights into compelling in-product…