PR Manager, Masterbrand PR AMER

Overview

We’re looking for a self-starting PR professional with strong earned media instincts, cultural fluency, and a clear understanding of what drives headlines, social conversation and influencer engagement. You will lead projects end-to-end, collaborating closely with internal stakeholders and agency partners to deliver consistent, top-tier earned media results.

• Develop and deliver Masterbrand-led PR campaigns that generate coverage to win the hearts and minds of consumers – setting IHG Masterbrand apart from the competition
• Work as part of consumer PR team to design, develop and deliver integrated communications strategies and plans, partnering with stakeholders to understand business and commercial needs
• Serve as PR lead for select external partnerships/IHG sponsor ships (e.g., US Open, Iberostar Beachfront Resorts); drive compelling earned media narratives around key partnerships via activation-style campaigns
• Engage in day-to-day relationships with all PR agency partners, providing clear strategic direction and feedback
• Coordinate media and influencer stay that help elevate IHG Masterbrand and generate high-quality brand coverage
• Build strong internal, cross-functional relationships with key stakeholders to drive efficiencies and quick movement on buzzy earned media moments
• Develop press materials, briefing documents and media assets
• Effective reporting, performance data and analytics to measure ROI, on a weekly, quarterly and annual basis, as well as ad-hoc for specific campaigns.

• Bachelor’s degree in communications, marketing, journalism, or a related field
• At least 5 years’ experience in external communications; PR agency experience strongly preferred and hospitality brand experience a plus
• Experience of working within a complex global business with a range of stakeholders
• Deep understanding of the PR landscape;
  Strong media relations skills and relationships, especially within consumer, lifestyle media
• Influencer marketing experiences a strong plus, with an understanding of how social, experiential, and creator-led moments  drive earned media
• Strong writing skills and highly creative
• Ability to work to deadlines and manage multiple projects
• Comfortable using reporting, performance data, and analytics to evaluate PR impact and ROI

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $84,000.00 to $96,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

Don’t quite meet every single requirement, but still believe you d be a great fit for the job? We ll never know unless you hit the 'Apply' button. Start your journey with us today.

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• If you require reasonable accommodation during the application process, please .
• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please  for our agency policy.
• If you are a resident of or applying to a job opening in the State of Washington, please  to read about applicable benefits.