Manager, Loyalty Activation

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, Osh Kosh B’gosh, Skip
* Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

The Manager, Loyalty Activation is part of the Loyalty team accountable for growing retention and lifetime value by bringing Carter’s loyalty experience to life through personalized, insight-led customer activation. This role leads key initiatives across personalization, CRM, customer insights, and loyalty evolution, ensuring loyalty is consistently expressed across channels and moments that matter.

The Manager owns day-to-day execution and optimization of loyalty and targeted customer marketing, working in close partnership with Carter’s Integrated Marketing team (Brand, Media, Creative, and Content), as well as Technology, Analytics, and Operations. This role plays a critical role in translating loyalty strategy into clear customer experiences, measurable business outcomes, and continuous learning.

This role will report to the Sr. Manager of Loyalty