US Marketing - Supervising Associate

Location:

Atlanta, New York

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We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

This role will be required to learn sector issues and then leverage that insight to both support development and execution of go-to-market activities, primarily focusing on digital activation and channels. This includes supporting the development, publishing and promotion of marketing materials across digital marketing channels, orchestration of in-person and virtual events, proactively managing updates of marketing activities to key stakeholders as well as tracking ROI and marketing results.

This role will have US-wide scope and will be expected to collaborate closely with our global industry, service and business lines, creative services group, independence and risk management teams, and other internal support teams. This position is a digitally focused role.

• Supports the US Health and Life Sciences Sector Marketing Strategists in publishing of content to EY’s website coordinating closely with web design team, subject matter resources (SMEs), creative services group, and analysts.
• Manage paid media campaigns for the health and life sciences sector. Paid media includes programmatic, search, social, and display. Collaborate closely with EY’s paid media agency on rolling and annual sector paid media campaigns.
• Oversee Marketo email campaigns for the Health and Life Sciences sectors including database management, smart list creation, and campaigns. Must be able to think strategically about audience, calendaring of content, and serve as the go to resource for all things email marketing.
• Works closely with the internal communications team to promote events and content through digital reaching Health and Life Sciences sector teams, Global Markets and other key stakeholders.
• Assists in managing the budget for communications initiatives.
• Engages with select accounts and account owners to understand industry/sector issues.
• Teams with EY Digital Center of Excellence on channel execution and campaign analytics (i.e., , social media, email marketing).
• Supports content creation by driving the SCORE and  publishing processes.
• Manages events and sponsor ships that are in the annual Sector Marketing plan.
• Assists in the measurement analytics to track ROI for the programs by working closely with the Accounts teams.
• Effectively manages multiple concurrent marketing initiatives
• Project manages small/medium marketing initiatives, generally under the direction of sector marketing manager
• Collaborate with Global Sector Marketing to inform and activate global campaigns as appropriate

Analytical/Decision Making Responsibilities:

• Demonstrates understanding of advanced principles and concepts for communications and marketing.
• Excellent at digital marketing and has a strong understanding of paid media platforms and best practices.
• Works independently on marketing activities, sometimes managing the work of others.
• Project manager for medium/large marketing initiatives, generally under the direction of the leader.

• Excellent verbal and written communication skills.
• Demonstrated teamwork skills.
• Excellent project management skills.
• Detailed oriented.
• Ability to strategize at high level.
• Comfortable working in a remote teaming environment.
• Prior agency experience preferred.
• Is comfortable operating in ambiguity.
• As content launches may need to have flexibility in hours to meet deadlines. Some travel may be required (5% or less).

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more .

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary…