Account Supervisor, Consumer Brands

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same.

But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the role we have open.

Account Supervisor for MSL’s Consumer Brands practice

In this role, you’ll lead efforts to keep one of America’s most iconic brands at the center of cultural conversations. The position is in our Atlanta office within the Consumer Brands practice. As part of our dynamic team, the Account Supervisor will focus on a high-profile quick-service restaurant (QSR) brand that is one of the best-known and beloved in the country.

This is a fast-paced role for someone driven by making big things happen, and getting the chance to put bold, creative work into the world.

The ideal candidate should have significant experience in public relations, cultural trendspotting, earned-first strategy and execution – from developing campaign ideas to overseeing material creation and leading program execution and reporting results. The candidate is a true team player with ability to move projects effectively, on time, and with excellence.

• Support development of innovative, results-oriented, integrated campaigns that drive business results – with a keen focus on PR and media relations, but ability to advise and support social strategies and execution is valued
• Live and breathe culture, constantly tracking pop culture, lifestyle, and consumer trends to create bold, newsworthy moments that spark conversation across earned, social, and influencer channels
• Embrace AI adoption by integrating tools into daily workflow and proactively identifying new opportunities to apply AI best practices
• Thrive in a fast-paced environment, turning big ideas into reality on tight timelines
• Develop and support PR, brand partnership and potential top-tier celebrity campaigns, partnerships and events
• Collaborate with team to prepare and present integrated PR strategies (including earned and social) and briefs to internal teams and clients
• Proficient in building compelling decks and bringing ideas to life visually, with a strong eye for design and storytelling
• Support large scale activations and product launches with the goal of securing impactful coverage across channels
• Build strong relationships with editors and key voices across national earned and social media
• Thoughtfully review campaign reports with an eye for detail, ability to pull insights from these reports and share with clients in real-time
• Foster positive relationships with clients becoming a trusted day-to-day contact
• Effectively present data-based campaign results, leveraging successes to build further work
• Develop PR materials including press materials, messaging, media strategies, case studies, POVs/one pagers and more
• Establish and evolve best practices across campaigns and teams; support skill building of teams

• 6+ years of previous experience and a B.A. in Public Relations, Communications or a related discipline
• Deep understanding of public and media relations – including PR activations/campaigns integrated across earned and social – and how it relates/influences efforts across brands and campaigns
• Must be a self-starter with excellent time management and organizational skills and the ability to balance multiple hot projects and take initiative, sometimes with little guidance
• Collaborates effectively with colleagues across functions, fostering a positive and inclusive team environment to achieve shared goals
• Proficient with integrating…