Director, Prepaid Go to Market

** Western Union powers your pursuit.
** The Director, US Prepaid Go-to-Market Lead will drive the sales and marketing strategy for the prepaid product. This role requires a leader with experience in go-to-market strategy and execution at a senior level and deep knowledge of prepaid cards and/ or banking products.

This leader will drive US prepaid sales and customer engagement – for both retail and digital channels. They will partner across the organization to develop lifecycle marketing strategies, pricing promotions and drive customer experience enhancements. This role will lead cross-functional alignment and serve as the primary advocate for the US prepaid card. This role requires strong leadership, operational rigor, and a focus on driving results.

The Director will collaborate on marketing initiatives, guide campaign strategy, and leverage market insights to inform future growth opportunities.
** Role Responsibilities
*** Lead the go-to-market strategy, revenue plan, and growth delivery for US Prepaid.
* Partner with North America Sales to drive retail acquisitions for US Prepaid. This includes developing sales materials, sales campaigns and promotions and driving pipeline development.
* Actively engage with sales teams and agents to help drive product sales. Create tools, training and collaterals to support sales teams and drive adoption.
* Drive digital acquisitions for prepaid cards.  Actively manage funnel performance, and partner with marketing, risk and product teams to optimize performance of digital channels (e.g., placements, approval rates).
* Develop and execute strategies to drive repeat usage and retention, including pricing promotions, marketing campaigns, and influencing product experience.
* Lead performance measurement by defining KPIs, monitoring results and optimizing go-to-market plans based on data insights.
* Manage value proposition and product positioning.  Drive initiatives to enhance product construct to remain market competitive
* Manage overall financial outcomes/results for US Prepaid.
* Work cross-functionally with leaders from platform, product and technology, legal, compliance, agent network, partnerships, and others to enable products that are competitive in the market.
* Collaborate with internal stakeholders to influence product innovation, customer experience enhancements, and marketing strategies.
* Deliver a seamless customer experience and meaningfully contribute to overall Western Union results.
** Role Requirements
*** 10+ years of experience in general management, business strategy, or marketing roles, ideally within financial services or payments, prepaid experience required
* Proven track record in go-to-market strategy and execution at a senior level
* Capable of defining a strategic approach/roadmap for Prepaid
* Ability to define and deliver revenue and expense plans for Prepaid Proven experience leading cross-functional teams and driving measurable business outcomes.
* Strong commercial and financial acumen with experience in pricing, forecasting, and P&L oversight.
* Deep understanding of prepaid card ecosystems (e.g., issuers, processors, compliance)
* Demonstrated ability to influence across organizational levels and manage complex stakeholder relationships.
* Deep understanding of lifecycle marketing and digital customer experiences
* Bachelor’s degree required, MBA or equivalent advanced degree preferred
* Strategic thinker with hands-on execution capability
* Excellent communication, negotiation, and presentation skills
* Ability to lead through ambiguity and prioritize competing demands
* Customer-centric mindset with a strong analytical foundation
* Manage and deliver on multiple priorities simultaneously
** We make financial services accessible to humans everywhere. Join us for what’s next.
** Western Union is positioned to become the world’s most accessible financial services company transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our…