Director, Event Planning

The Opportunity

The Director of Event Marketing is a strategic leader responsible for designing and delivering experiences that deepen customer connection, accelerate revenue growth, and strengthen brand advocacy across every stage of the customer journey. This role oversees events (owned and third-party), customer programs, and experiential activations that bring the brand to life for prospects, customers, and partners.

You will collaborate closely with Product Marketing, Brand, Demand Gen, Customer Success, and Sales to ensure that every touchpoint—digital, physical, or hybrid—builds trust, drives adoption, and amplifies the company’s market presence.

• Develop and own the event & customer marketing strategy that aligns with company growth objectives and brand positioning.
• Lead a high-performing team spanning event marketing, customer engagement, community, and brand experience functions.
• Partner with executives across marketing, sales, and customer success to define experiential goals tied to pipeline, retention, and advocacy.

• Oversee the design and execution of national and regional field marketing tradeshow (~100 events) to ensure the team optimizes financial and time investment.
• Ensure experiences deliver measurable business impact and align with brand storytelling and messaging frameworks.
• Drive innovation in event formats, technologies, and audience engagement—leveraging digital tools, personalization, and data to enhance participation and ROI.
• Partner with campaign management function to drive pipeline across all business lines.

• Lead the vision and execution of the company’s flagship Annual User Conference as a hallmark brand experience—one that immerses attendees in the company’s mission and showcases customer innovation and success.
• Curate compelling content and storytelling that feature customers prominently on stage and throughout the event experience, highlighting real-world results and authentic peer-to-peer learning.
• Build and scale programs that inspire advocacy year-round—empowering customers to share their expertise through speaking engagements, community forums, and thought leadership initiatives.
• Partner with Customer Success, Product, and Marketing teams to ensure customer insights and feedback inform both event programming and overall experience design.

• Manage event and program budgets, timelines, and performance KPIs with strong attention to ROI and efficiency.
• Establish consistent planning, execution, and reporting frameworks for all experience marketing programs.
• Partner with analytics and operations teams to optimize lead capture, attribution, and post-event nurture workflows.

• 10+ years of progressive marketing experience, including 5+ years leading experience or event marketing in a SaaS or technology environment.
• Experience leading and scaling annual user conference from logistics to content & programming.
• Proven success in scaling brand and customer experiences that drive measurable pipeline and engagement outcomes.
• Strong leadership and people management skills with a track record of building and inspiring cross-functional teams.
• Deep understanding of B2B customer journeys, from awareness to advocacy.
• Experience managing 1M+ budgets and agency/vendor partnerships.
• Excellent communication, presentation, and executive-level stakeholder management skills.
• Creative, data-driven, and customer-obsessed mindset.

• Pipeline and influenced revenue generated from event & customer-focused marketing programs
• Event ROI from quality lead generation
• Customer retention and advocacy engagement

• A storyteller and strategist who thrives at the intersection of creativity and data.
• Comfortable operating at both 30,000-foot strategy and hands-on execution levels.
• Passionate about creating meaningful experiences that connect people, ideas, and impact.

This position will be hybrid with 3 days/week in our Atlanta, GA office.

We believe the future of work is human + AI. At…