Customer Marketing Manager

Description

Our Garden Segment is seeking a Customer Marketing Manager to partner with our Home Depot Business Development Team. This position is based in Atlanta and will report to the VP Marketing Operations or VP Home Depot Sales Team. The Customer Marketing Manager will be the liaison between our business development teams, the brand management teams, the digital and eCommerce teams, and the customer, by developing and executing customer-specific marketing strategies and plans.

KEY RESPONSIBILITIES

* Leverages marketing research and consumer insights to develop actionable retail strategies, aligning brand objectives with business objectives; presents insights and customer-specific marketing plans to customer, responsible for coordinating the development of the annual line review process for each product category including grass seed, controls, herbicides, fertilizers, bird, and vendor partner

* Communicates customer-specific needs and timelines to brand management regarding product introductions, in-store and online promotional needs, and annual line reviews

* Responsible for the development and execution of customer-specific marketing strategies and plans. Oversees the creative development of displays, point-of-purchase signage, and digital assets

* Supports HD BDT in yearly line review meetings. Compiles information from the marketing teams. Maintains timelines and structure that Sales team and marketing can align on. Be prepared to present specific items related to Customer Marketing in meetings.

* Work with the BDT to set up displays and opportunities for THD's yearly Store Manager's Meeting in Las Vegas

* Builds and maintains a strong relationship with the Home Depot's marketing team to develop and execute customer-specific marketing programs

* Serves as insights expert to internal sales teams and the customer; presents applicable consumer insights to customer; works closely with insights team and brand team to stay on top of trends; attends industry insights events

* Steward of omnichannel path-to-purchase strategy; works with digital marketing and brand marketing to develop customer-specific digital and in-store initiatives; and works with eCommerce team on Retail Media digital advertising programs on

QUALIFICATIONS

* Proven experience writing creative briefs and managing creative projects with internal and/or external agencies; extremely effective presentation skills and abilities; strong communication skills both oral and written; highly proficient in PowerPoint and Excel

* Experience leveraging market research and customer insights into actionable retail strategies

* Strong interpersonal skills and the ability to work effectively with and influence internal cross-functional team members

* High level of energy and sense of urgency; self-starter; strong and effective multi-tasker

* Ability to travel (domestically) up to 15%

* Ability to work in a constant state of alertness and safe manner

MINIMUM EXPERIENCE & EDUCATION

* Bachelor's degree required; MBA is a plus

* 3+ years' experience required in related Brand Management or Customer/Shopper Marketing position in a consumer-packaged goods company

* Lawn & Garden industry experience preferred; previous experience as a vendor to The Home Depot is a plus

* Digital and eCommerce experience

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

* Comprehensive Medical, Dental, and Vision Insurance

* Free Life and Disability Insurance

* Health and Dependent Care Flexible Spending Accounts

* 401k with 3% company match and annual employer discretionary contribution

* Paid vacation, holidays, and sick time

* Employee Assistance Program

* Access to thousands of free online courses

* Discounts on cell phones, movie tickets, gym memberships, and more!

* Education Assistance (both college degrees and professional certifications)

* Referral Program with cash bonus

* Access to on-demand pay.

* Paid parental leave.

Central Garden & Pet Company (NASDAQ: CENT), (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.

Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, C&S, Farnam, Ferry-Morse, Four Paws, Kaytee, Nylabone and Pennington, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees primarily across North America. Visit  to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any…