Digital Marketing Manager

We are seeking a Digital Marketing Manager to drive global product launch initiatives and marketing campaigns for a leading consumer brand portfolio. This role focuses on creating cohesive go‑to‑market strategies, coordinating cross‑functional teams, and delivering engaging customer experiences across digital and retail channels. The position works closely with marketing, sales, content, creative, and e‑commerce teams to ensure new products reach the market effectively and successfully.

• Lead integrated product marketing campaigns from planning through execution
• Coordinate cross‑functional teams to ensure timely, effective product launches
• Manage marketing assets, content, and communications across multiple channels
• Track and analyze campaign performance to inform future marketing strategies
• Collaborate with regional and global stakeholders to align marketing initiatives
• Support initiatives that enhance customer engagement and brand visibility
• Stay current on industry trends and competitor activity to optimize go‑to‑market approaches
• Other duties as assigned.

• 3–5 years of experience in digital marketing, e‑commerce, or consumer marketing
• Experience in launching products or managing integrated campaigns in a fast‑paced environment
• Strong project management, analytical, and communication skills
• Ability to work effectively with multiple teams and stakeholders
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• Proficiency in Microsoft Office and digital marketing tools

This is a hybrid position in the Atlanta area.