Digital Activation Specialist - Diablo Tools

Demand Activation Specialist – Diablo Tools

Location:

Atlanta, Georgia, United States

Employment Type:

Full Time

Start Date:

Immediate
Expiry Date: 12 Mar, 26
Remote:
Yes (Telecommute: Yes)

Required Skills:

Demand Generation, Digital Marketing, Audience Targeting, Personalization, Customer Retention, Growth Programs, Programmatic Management, Paid Media Management, Analytics, Reporting, Optimization, AI Integration, Collaboration, Mentorship, Marketing Technology, Communication Skills.

Diablo Tools () elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo Tools continues to raise the bar by bringing the most advanced technology to the portable and stationary tool market that increases quality and performance and saves our users time and money.

Diablo Tools is committed to providing first‑class technology that dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too. At Diablo Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities.

We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people. Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2025. Additionally, Diablo Tools was named a Top Workplace in the cultural excellence category for professional development, employee well‑being and employee appreciation.

We strive to be the best for our end‑users and the best for our team – so Join the Best, today!

The Demand Activation Specialist is a passionate, data‑driven digital marketer responsible for developing, leading, and executing strategies that drive audience acquisition, engagement, and retention across top‑funnel channels. In close collaboration with marketing leadership, this role designs and activates multi‑channel campaigns that bring new audiences into the funnel, nurture leads toward MOFU touchpoints, and implement retargeting and retention programs that grow long‑term customer value.

Leveraging past accomplishments, advanced digital strategies, AI‑powered personalization, and deep understanding of trade personas, this rock‑star marketer ensures the right message reaches the right audience to generate demand for our best‑in‑the‑world and best‑for‑our‑world, solution‑oriented products—ultimately influencing sales, conversions, and measurable business growth.

• Develop, launch, and optimize multi‑channel digital campaigns that drive audience acquisition, engagement, and progression through the funnel—from awareness to learn‑more/MOFU.
• Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.
• Design and execute lifecycle marketing programs to retain, re‑engage, and expand customer relationships through loyalty, upsell, and cross‑sell initiatives.
• Manage and optimize paid media campaigns (Google Ads, display, social media, programmatic) to maximize reach, engagement, and ROI.
• Measure campaign performance, extract insights, and continuously optimize strategies based on data‑driven learnings.
• Identify and implement AI‑driven tools and processes to enhance targeting, personalization, and campaign efficiency.
• Partner cross‑functionally with Creative, Web, and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.

• Bachelor’s Degree in advertising, marketing, communications, design, or a related field.
• 3–5 years of demand generation experience.
• Previous experience marketing power tools and/or power tool accessories is preferred.
• Experience in demand generation, digital campaign management, inbound marketing, or lifecycle…