Digital Media Director

Digital Media Director

Meaningful connections. Measurable results. Alloy delivers precision storytelling and experiences for imaginative tech brands.

As a Digital Media Director for Alloy, you will create the strategy for executing B2B and B2C campaigns across a diverse range of channels to drive client success and performance. Your expertise in harnessing the power of integrated paid media campaigns, with a particular focus on paid search, Linked In, Account-Based Marketing (ABM), paid social, programmatic display, and insightful reporting will be required.

This role requires a strategic thinker with hands‑on, demonstrable experience.

This is a hybrid (in‑person & remote) opportunity to work in our midtown Atlanta office headquarters.

• Team Management:
  Oversee direct reports, with matrixed management overseeing external ad‑ops resources and freelance support as needed. Proactively build an operational model poised to onboard more Media team members.
• Campaign Management:
  Execute and manage paid search campaigns in Google Ads. Lead keyword research, ad creative, bid management, and campaign optimizations to drive performance.
• Performance Optimization:
  Continuously monitor and analyze campaign metrics and KPIs. Identify trends and insights, and provide recommendations for improving lead generation and return on ad spend.
• Data Reporting:
  Generate regular reports on campaign performance, key metrics, trends, and insights. Use data analysis tools to derive actionable insights and improve campaigns.
• Leverage AI to improve performance and increase operational productivity.
• Competitive Analysis:
  Stay informed about the competitive landscape and relevant industry trends. Conduct regular analyses to identify opportunities and build media strategy.
• Collaboration/Communication:
  Collaborate with cross‑functional teams, including strategy, analytics, creative and project management.
• Ensure integrated marketing campaigns:
  Communicate campaign updates and insights effectively to stakeholders.

• 5-10 years experience in Google paid search and B2B marketing best‑practices.
• Proficiency in managing ABM, Linked In and digital performance marketing campaigns.
• Experience with website analytics platforms, tag management and dashboard reporting.
• Strong analytical skills and ability to derive actionable insights from campaign data.
• Ability to understand and partner with complex B2B clients in niche industries.
• Experience with B2B account‑based‑marketing approaches.
• Excellent copywriting skills with proficiency in creating compelling paid search copy.
• Understanding of landing page optimization and principles of conversion rate optimization.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent cross‑team and client communication skills.
• Self‑motivated and results‑oriented with a strong sense of accountability and ownership.

• Competitive salary
• Merit‑based bonuses and promotions
• A flexible hybrid work model
• Responsibly unlimited PTO
• Summer Fridays
• 401(k) match
• 6‑year workiversary paid sabbatical
• Medical and dental benefits (including HSA/FSA)
• Paid parental leave
• Professional development stipend
• Annual retreats
• Cell phone reimbursement
• Peloton membership
• Quarterly culture events

Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. It doesn’t matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe. If you need reasonable accommodation at any point in the application or interview process, please let us know.