Director, Product Marketing - B2B SaaS

Director, Product Marketing - B2B SaaS

Sage is looking for a senior, individual Director-level product marketer to lead product marketing for Sage 50 in North America. You’ll shape the strategy for a core, revenue‑driving platform as it transitions into a fully cloud‑based solution with embedded AI capabilities through Sage Copilot.

Required:

Hybrid; 3 days per week from our Atlanta office (Ponce City Market).

• Own category strategy, partnering with Product Management to define the strategic direction for Sage 50 in the US and Canada.
• Translate market opportunity and customer insight into clear growth strategies and go‑to‑market plans that drive adoption, revenue, and market share.
• Be the market and customer expert; maintain a deep understanding of target segments, customer needs, competitive landscape, and emerging trends.
• Lead positioning, value propositions, and messaging that resonate with specific audiences.
• Own pricing and packaging strategy, leading pricing, packaging, and tiering decisions in partnership with Product and Commercial teams.
• Define launch strategy for new capabilities and value propositions, then work with the Go‑to‑Market Execution team to bring them to market effectively and at scale.
• Shape external messaging, thought leadership, and market presence, including analyst engagement and supporting PR activities tied to launches and category momentum.

• 8+ years of product marketing experience, including Director-level ownership of strategy, positioning, and go‑to‑market execution.
• Experience with accounting, financial software, ERP, or complex B2B SaaS technology products.
• Proven success launching cloud‑based technology products, including new platforms or capabilities in competitive environments.
• Strong command of core product marketing disciplines: positioning, messaging, value propositions, pricing and packaging, and launch strategy.
• Strategic and hands‑on execution ability, translating market insight into clear, executable plans.
• Demonstrated success working cross‑functionally with Product Management, Sales, Marketing, and channel teams in a matrixed organization.
• Exceptional communication and storytelling skills, with the ability to craft compelling narratives and influence stakeholders at all levels, including executive leadership.
• Comfort presenting and representing products externally, with customers, partners, or industry audiences.
• Creative, market‑driven mindset, balanced with discipline to execute in complex, fast‑moving environments.

• Competitive annual bonuses.
• Comprehensive health, dental, and vision coverage.
• 401(k) retirement match (100% matching up to 4%).
• 32 days paid time off (22 personal days & 10 national holidays).
• 18 weeks of paid parental leave (offered 1 year after the start date).
• Work Away Program:
  Opportunity to work & play for 10 weeks from another country (Sage‑approved list).
• Sage Foundation: 5 days paid yearly to volunteer.
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date.
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually).