Social Media Manager

# Social Media Manager## •### @Atlanta Dream Posted  on 10/7/2025
• Full-time##

Job Description
** Social Media Manager - Atlanta Dream
***
* Location:

** Atlanta, GA (in‑office)
*
* Reports to:

** Director of Content Strategy & Production
** Status:
** Full-time  About the Atlanta Dream  The Atlanta Dream is a WNBA team based in Atlanta, Georgia. This year marks our 18th year in the league, and 2025 is our fourth year with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination and aim to empower women both on and off the court.
** Position Purpose
** We’re looking for a dynamic, data-driven Social Media Manager to lead our daily digital storytelling, grow engagement, and own social channel execution for the Atlanta Dream. You will drive content ideation and strategy across all social channels, coordinate game day coverage, support partnerships, and help build the overarching content strategy to position the Dream as a cultural force, not just a sports team.

You’ll work cross-functionally with marketing, creative, partnerships, ticketing, community and players.

We compete on the court and in culture, telling stories that resonate deeply with our fans and beyond. We are seeking a passionate, creative Social Media Manager who can help amplify our voice, grow our fanbase, and execute best-in-class content that reflects who we are and deeply engages with our audiences, leaning into what our audiences care most about. This person is a data-driven strategic at heart with a passion for storytelling.
** Key Responsibilities
**** Social Strategy & Execution*
* ● Create  and implement the platform-specific strategy for each social channel — grounded in data, trends, and performance insights — to drive audience growth and engagement while keeping in mind brand consistency.
● Manage content (posting, copywriting, and publishing) across platforms including Instagram, X, Tik Tok, Facebook, You Tube, Linked In and Threads for the Dream’s main social accounts.
● Create and maintain an up-to-date social content calendar; ensuring alignment with marketing campaigns, ticketing pushes, sponsor ships, community activations, and WNBA tentpoles.
● Proactively identify new content formats, platform features, and trends to integrate into the Dream’s voice and content strategy.
● Build short- and long-term channel-specific plans and ensure timely execution in collaboration with internal teams.
● Oversee “always-on” content as well as campaign-driven content (e.g. themed weeks, sponsor activations, ticket promotions, WNBA Draft, WNBA All-Star, WNBA Playoffs, etc.).
● Drive influencer strategy within larger campaigns by identifying potential partners, coordinating collaborations, and ensuring social content ties seamlessly into overall campaign strategy.
** Game Day, Practice, Event Coverage & Team Travel*
* ● Plan, produce, and execute real-time game day social content for all home and away games and other Dream events as necessary.
● Attend Dream practices to shoot and create content when applicable.
● Be present for  all home games and  travel for up to 20% of away games throughout the season.
● Travel for key away games in addition for league tentpole moments when applicable.
** Partnerships & Sponsor ships*
* ● Work closely with brand/creative, partnerships, and content leaders to align on  timing, messaging, and post cadence that ladders up to broader brand and business goals.
● Collaborate with the partnerships/sponsorship team to execute and deliver on sponsored content obligations.
● Ideate and manage partner content series, shot lists, briefs, approvals, and delivery deadlines.
● Ensure content meets partner standards and is amplified properly across channels.
** Analytics, Reporting & Optimization*
* ● Lead analytics efforts across all social platforms - including growth, engagement, audience behavior, sentiment, and content performance.
● Translate raw data into actionable insights and weekly/monthly reporting in partnership with the Business Insights team.
● Regularly distill  learnings to broader content team inform content…