Social Media Manager w​/a Sense of Humor

Social Media Manager w/ a Sense of Humor

At Shinesty, we design dangerously comfortable clothing and sell with an irreverent and eclectic brand voice. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do. We’re looking for a Social Media Manager to take the reins of our social presence and continue making Shinesty the funniest, most engaging apparel brand on the internet.

$65,000.00/yr – $95,000.00/yr

• Independently produce content that embodies Shinesty’s brand voice and sense of humor.
• Own and execute Tik Tok and Instagram strategies focused on organic growth and engagement.
• Tackle You Tube as a new organic channel and grow our audience with short- and long‑form content.
• Brainstorm, script, shoot, and edit content that resonates.
• Identify and execute high‑visibility, proactive PR stunts that capture pop culture and news moments.

• Keep the Shinesty community engaged and entertained by responding to comments, DMs, and user‑generated content.
• Develop creative ways to involve our audience in content including trends, challenges, video series, image series, giveaways, and more.

• Pinch hit and support the marketing team as a creative lead by writing marketing copy and producing campaigns for onsite, email, SMS, paid channels, PR, and other channels as needed.
• Jump in on miscellaneous marketing efforts as needed.

• First and foremost, a great storyteller comfortable on camera who can craft witty stories about the brand, products, employees, and the weird stuff that makes Shinesty funny.
• A self‑sufficient content creator who can brainstorm, execute, and edit videos without hand‑holding.
• Funny as hell and can translate the brand into engaging, irreverent content for fans.
• A strong writer who can craft witty, effective copy that drives engagement and sales.
• A learner who understands why a piece or style of content hit or flopped and knows when to double down or move on to another angle.

• Every applicant, regardless of professional background or years of experience.
• Someone who can make us laugh hysterically, understands and likes the brand, gets along with the team, and cares about making something original and great, even if that means a lot of failure along the way.

• Fill out the application.
• Provide some sort of creative portfolio that shows off storytelling and humor that makes it clear you get and can contribute to the Shinesty brand.

Feel free to do this however you want – use screenshots, talk to camera, do a voiceover, put silent captions on screen, whatever. If we watch it and we love it, the format doesn't matter.

• Relocation budget available (to Denver/Boulder); will also consider remote applicants with travel to Denver/Boulder.
• Competitive salary plus generous bonus incentives.
• Laptop and whatever other equipment you need to entertain the people.
• Full medical, dental, and vision insurance.
• Dog‑friendly office.
• Flexible PTO; no need to accrue time, take as much as you’d like.
• Flexible working hours; just get your stuff done and generate results.
• All the tools and resources you need to be successful in this role.

Seniority level:
Entry level;

Employment type:

Full‑time;
Job function:
Marketing;
Industries: IT Services and IT Consulting.