VP Sales Americas

We are not just following the future of retail – we are shaping it.

We are a Scandinavian company and global leader in retail technology, on a mission to transform the way stores operate. You may have passed by one of our 350 million electronic shelf labels lighting up stores in 70+ countries worldwide – but our impact goes far beyond price tags.

Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail-tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency.

The retail industry is changing fast, and Pricer is at the forefront of this transformation. Join us in shaping the future of retail!

As VP Sales Americas, you will lead Pricer’s commercial strategy and execution across Americas, with a strong focus on the US market. Reporting to the Chief Commercial Officer you are responsible for driving growth through strategic customer acquisition, retention, and expansion. This is a senior leadership role with high internal and external visibility and impact, responsible for building a world-class sales organization and forging partnerships that accelerate Pricer’s market penetration.

If you’re excited by the idea of creating commercial success and winning teams, this is the place to do it!

• Lead Regional Growth
  :
  Develop and execute commercial strategies to master the flow from the stockroom, via the shelf-edge, to the shoppers’ heart to achieve revenue and profitability targets.
• Drive Strategic Sales: Actively engage in our strategic customer accounts to lead executive-level negotiations, and close high-value deals.
• Shape & Lead High-Performing Teams: Build, mentor, and inspire a strong commercial organization across sales and customer success, fostering a culture of collaboration, innovation and excellence. The current Pricer Americas sales organization consists of five team members, and we see a need to expand this team to meet growing customer demand and accelerate market penetration.
• Build Customer Success: Foster strategic account management and implement customer-centric strategies to enhance customer retention, loyalty, and lifetime value.
• Expand Market Presence: Identify new business opportunities, partnerships, and segments to strengthen Pricer’s footprint in the Americas in line with the global strategy.
• Represent Pricer: Be the face of Pricer in the Americas, engaging with industry stakeholders and contributing to global leadership decisions.

• Sector Expertise: Extensive experience in retail technology, SaaS, or IT sectors, with a preference for candidates who have led a commercial transition from hardware‑centric sales to high-growth SaaS/solution‑based recurring‑revenue models.
• Commercial leadership: At least 10-15 years of progressive experience in senior commercial leadership roles with a proven ability to personally generate new revenue through executive‑level sales and strategic marketing initiatives.
• People Leadership & Culture Building: Minimum 8 years of experience leading sales directors and managers, with a focus on coaching, performance development, and fostering cultural alignment grounded in transparency, ownership, and empathy.
• Revenue & Financial Leadership: Documented track record of managing complex, multi‑country P&Ls and improving margins through sophisticated pricing and upsell strategies.
• Regional Market & Competitive Insight: Deep understanding of the Americas retail landscape, including competitive, customer, and regulatory dynamics across the US, Canada, and Latin America, enabling well‑founded commercial planning and risk assessment.
• Analytical & Strategic Leadership: Strong data‑driven decision‑making skills with the ability to translate complex market insights into actionable growth strategies and promote a unified commercial vision across teams and partners.
• Executive Presence & Communication: Excellent executive‑level communication, influencing, and negotiation skills, suitable for representing the company…